Mag-Nificence Lives Up to Its Name


According to the USDA, fifty-seven percent of Americans don’t get enough dietary magnesium. Symptoms of magnesium deficiency range from minor things like fatigue, muscle weakness and cramps to serious problems like personality change and heart failure. Poor diet and alcohol abuse are major contributors to magnesium deficiency. Green leafy vegetables and nuts are rich sources of magnesium, but it can also be absorbed directly through the skin during a bath or a massage with our Mag-nificence lotion. The best and most relaxing way to supplement with magnesium is through back rubs and long hot baths.That’s great news because stress can cause your magnesium levels to dip.

Magnesium can do more than just improve the quality of your massage. According to theUniversity of Maryland Medical Center, “magnesium may enhance the effectiveness of conventional treatment for the following conditions:”

1. Asthma

2. Depression

3. Diabetes

4. Fibromyalgia

5. Noise-related hearing loss

6. Cardiovascular Health

7. Migraine

8. High Blood Pressure

9. Osteoporosis.

10. Preclampsia and Eclampsia

11. PMS

12. Restless Leg Syndrome

Check out the University of Maryland website for further information about these studies. And check out AIM’s Mag-nificence for a soothing way to get your magnesium on.

6 Reasons You Should Love Vitamin D Even More

calci AIM (20)

Vitamin D has long been lauded for its ability to help strengthen bones, for basic muscle function and to aid with some skin conditions, but the full aptitude of vitamin D has not yet been unlocked. There seems to be potential for treating mood disorders, bolstering the immune system and even helping those suffering from prostate cancer.  Even though the most potent source of vitamin D is free and literally falls out of the sky as sunlight, the vast majority of people do not get enough of it.  Two doctors from the Boston University Medical Center who published an article in the American Journal of Nutrition went so far as to call vitamin D deficiency  a “pandemic.

Over the last two weeks, vitamin D has been popping up in then news over and over again. Here are findings from six of the latest studies.

1. Vitamin D helps immune cells prevent atherosclerosis, diabetes.  (Source: Science Daily)

The results of this study suggest that when immune cells don’t get enough or can’t process vitamin D correctly, a person can suffer from inflammation and other serious health woes. Findings also suggest that low levels of vitamin D may be linked to atherosclerosis and diabetes.

2.  Vitamin D supplements may reverse progression of low-grade prostate tumors (Source: Medical News Today)

When someone who is afflicted with prostate cancer is biopsied, inflammation occurs and they must wait for sixty days before the cancer can be removed. Scientists wanted to see if vitamin D could help during this waiting period. Over half of the men (55%) who took vitamin D supplements saw a reduction in their Gleason scores–the method of determining how aggressive a cancer is. The higher the number, the more aggressive the tumor. Some of the men who took vitamin D saw their tumors disappear.  The men in the placebo group did not see change or their conditions worsened.

“We don’t know yet whether vitamin D treats or prevents prostate cancer,” cautions Hollis. “At the minimum, what it may do is keep lower-grade prostate cancers from going ballistic.”

Note: This information should not be taken as medical advice. 

3. Low vitamin D levels, depression linked in young women, new study shows (Source: Science Daily)

Researchers at Oregon State University studied the blood and moods of 185 healthy young women in the Pacific Northwest. (It rains a lot there and is cloudy, so less sun). 61% of the participants had insufficient levels of vitamin D. A third of the otherwise healthy participants suffered from depression. The researchers believe that a lack of vitamin D may be the culprit but more research was needed.

4. Vitamin D may help prevent, treat diseases associated with aging (Source: Science Daily)

This story comes to us out of Loyola University.  Older people are at greater risk for vitamin D deficiency due to less time outdoors and poorer ability to absorb the nutrient through the skin. Researchers reviewed studies and other evidence and now believe that there might be links between vitamin D deficiency and aged-related illnesses like cognitive decline, depression, osteoporosis, cardiovascular disease, high blood pressure, Type 2 diabetes and cancer. As the elderly population grows, the researchers suggest that a better understanding of vitamin D is needed to help treat the aging accordingly.

5. Recommendation for vitamin D intake was miscalculated, is far too low, experts say (Source: Science Daily)

Some researchers believe that the recommended intake of Vitamin D is way too low. Instead of 600 IU a day, we should be getting 7,000 IU a day.

The recommended intake of vitamin D specified by the IOM is 600 IU/day through age 70 years, and 800 IU/day for older ages. “Calculations by us and other researchers have shown that these doses are only about one-tenth those needed to cut incidence of diseases related to vitamin D deficiency,” Garland explained.

Robert Heaney, M.D., of Creighton University wrote: “We call for the NAS-IOM and all public health authorities concerned with transmitting accurate nutritional information to the public to designate, as the RDA, a value of approximately 7,000 IU/day from all sources.”

“This intake is well below the upper level intake specified by IOM as safe for teens and adults, 10,000 IU/day,” Garland said. Other authors were C. Baggerly and C. French, of GrassrootsHealth, a voluntary organization in San Diego CA, and E.D. Gorham, Ph.D., of UC San Diego.

Also, not to be taken as medical advice. Always see your own individual physician before making any drastic dietary changes.

6. Vitamin D vital for gene expression in developing brains (Source: Medical Xpress)

Australian researchers examined pregnant mice. The mice who were born of vitamin-D-deficient mothers tended to have smaller heads, smaller ventricle volumes (heart chamber size) and altered gene expression in the brain. Researchers believe that these alterations could negatively impact the speech and mood centers of the brain.

Five Reasons Your Kids Should Be Drinking CoCoa LeafGreens


1. Better Nutrition Has Been Linked to Better Grades

Instead of letting your child fill up on high-sugar cereals that come in boxes adorned with spastic cartoon critters, substitute a healthy whole-food breakfast and a glass of CoCoa LeafGreens. That way, they can have a sweet treat without sacrificing nutrition. A recent study found that children who consume healthier breakfasts are 25% more successful in school.  Speaking of good grades…

2. Cocoa Has Been Linked to Improved Mental Functioning 

The flavanols in cocoa have been linked with improved memory, improved motor responses and relating to visual stimuli. This may be in part due to cocoa’s ability to help the body produce nitric oxide.

3. Quercetin May Snip Sniffles

Somehow, kids always seem to have runny noses, the sniffles or a cough. Quercetin may be able to help with that.

From University of Maryland:

In test tubes, quercetin prevents immune cells from releasing histamines, chemicals that cause allergic reactions. On that basis, researchers think that quercetin may help reduce symptoms of allergies, including runny nose, watery eyes, hives, and swelling of the face and lips. However, there is no evidence yet that it works in humans.

4. Kaempferol Bolsters the Immune System

Kaempferol is pretty amazing.  It’s been shown to have both anti-viral and anti-bacterial properties.  Due to the sheer size of student populations these days, schools are a great place for germs and bacteria to congregate. And if a kid starts sneezing in your home room, well then, forget about it! Kaempferol may help.  But that’s not all kaempferol is known for: From “A Review on the Dietary Flavanol Kaempferol

Some epidemiological studies have found a positive association between the consumption of foods containing kaempferol and a reduced risk of developing several disorders such as cancer and cardiovascular diseases. Numerous preclinical studies have shown that kaempferol and some glycosides of kaempferol have a wide range of pharmacological activities, including antioxidant, anti-inflammatory, antimicrobial, anticancer, cardioprotective, neuroprotective, antidiabetic, anti-osteoporotic, estrogenic/antiestrogenic, anxiolytic, analgesic and antiallergic activities.

5. The Most Fun Way to Eat Your Veggies

We live in a world where sugary beverage companies and fast food restaurant chains target kids with their marketing. Possibly not coincidentally, the childhood obesity rate sits at 18%. These are sad facts, but we also live in a world where you can find a product that uses healthy cocoa to help kids enjoy their vegetables for only ten calories. CoCoa LeafGreens: changing the face of nutrition!

15 Fantastic Fiber Facts

fit n' fiber

1. The average person only gets 15 g of fiber a day.

2. The recommended amount of fiber is 20-35 g per day.

3. Fiber comes exclusively from plants.

4. There are two types of fiber. Soluble and insoluble fiber.  Although both are necessary, soluble breaks down in water and insoluble does not.

5. Insoluble fiber can absorb water and keep you fuller, longer.

6. Insoluble fiber can help make waste easier to pass.

7. Studies have shown that fiber may prevent diverticulitis.

8. Some soluble fibers work as prebiotics.

9. Symptoms of low fiber intake include weight gain, constipation, blood sugar fluctuations and fatigue.

10. Research has shown that people with high-fiber diets increase their survival rates by 22%.

11. Fiber helps lower cholesterol levels. 

12. Fiber may help your body remove the carcinogens in cooked meat!

13. Eating more fiber may reduce your risk of a first-time stroke by 7%.

14. A high-fiber diet may reduce breast cancer risk, according to a study. 

15. Consuming a high-fiber diet may improve mineral absorption.

Fiber Products Weight loss

Vitamin A: What It Can Do For You


Vitamin A kicks off the alphabet of vitaminery with a bang. If you’re a carrot (203% of vitamin A per serving) fan, you know that vitamin A is the good-vision vitamin. That’s because it helps protect the cornea and has been linked to preventing, impairing or reducing several eye-related health concerns: dry eye, superior limbic keratoconjunctivitis, macular degeneration, retinitis pigmentosa and Stargardt’s disease, cataracts and recovery after laser eye surgery. Furthermore, vitamin A helps you see better in low lightand a deficiency of vitamin A can impair your peripheral vision. It also helps the development of the eyes in fetuses.

Vitamin A for the Immune System

Vitamin A helps boost your immune system by bolstering your entry points, specifically your respiratory tract and mucous membranes.

From Harvard School of Public Health

Vitamin A. Experts have long known that vitamin A plays a role in infection and maintaining mucosal surfaces by influencing certain subcategories of T cells and B cells and cytokines. Vitamin A deficiency is associated with impaired immunity and increased risk of infectious disease. On the other hand, according to one study, supplementation in the absence of a deficiency didn’t enhance or suppress T cell immunity in a group of healthy seniors.

Vitamin A for Healthy Skin

Vitamin A has been linked to healthy skin. It’s currently under investigation for its ability to reduce wrinkles caused by the aging process. It’s also been used to treat acne, repair sun and other damage, maintain healthy skin and relieve psoriasis a bit.

Vitamin A for Teeth and Gums

Vitamin A has bone-boosting properties which can strengthen the old chompers and because of its relationship with the mucous membranes, vitamin A is good for the gums, too. So the next time you see your dentist and you’ve got a healthy smile, it could be because you’re getting enough vitamin A in your diet.

Vitamin A For Breast Cancer and Stabilization

Vitamin A has been linked to lower rates of breast cancer and has been found to be helpful reducing complications in the following illnesses: malaria, HIV and measles

Vitamin A for Reproduction

Vitamin A is vital for the continuation of the species as it helps the male and female reproductive systems as well as embryonic development, especially the development of a healthy nervous system.

Vitamin A From Vegetable Sources is Safer Than Supplements or Meats

Vitamin A from plant food is completely safe. Fun fact, if you eat a polar bear liver, you will die. It’s because there is so much vitamin A in the liver of a polar bear that it will literally kill you. So if you’re eating polar bear on the tundra one day, skip the liver if you want to continue your harsh, tundrabound existence. Plants contain beta carotene. The body converts what it needs from that and throws the rest out. That’s why people aren’t dying from carrot overdoses.

5 Reasons Why Peak Endurance Is Better Than Regular Sports Drinks

Peak Endurance


Recently on the Red Rush Blog, I wrote about the UC Berkeley report on sports and energy drinks titled “Hiding Under a Health Halo.” The report didn’t have much good to say about the popular electrolyte-having thirst quenchers, except that they may possess some benefits for adult athletes, but were usually consumed by and marketed to sedentary youngsters. The report also said that water was a superior form of hydration, which is pretty damaging considering that these drinks tout themselves on their ability to quench thirst more effectively then anything.

Peak Endurance is more closely related to traditional sports drinks than Red Rush, but it is leaps and bounds healthier than the store-bought brands. In that, Peak Endurance is healthy.

1. Peak Endurance has fewer calories and less sugar:

From the Report:

Although the amount of sugar in sports drinks is lower per volume than in soda, they still contribute a significant amount of sugar, ranging from 35 to 52 grams per bottle. The sugar content in sports drinks can be a significant source of calories in children’s diets and can therefore contribute to excess weight gain.

Peak Endurance has one gram of sugar and contains only 30 calories per serving.

 2. Peak Endurance has no artificial sweetners or ingredients. 

Low-calorie sports drinks often use sucralose and acesulfame in place of sugar. Both have been linked to alteration of hunger-signaling pathways, making the drinkers hungrier after ingestion. High fructose corn syrup has been linked to endothelium damage and is therefore bad for nitric oxide production, a molecule useful for sports performance.

 3. Peak Endurance Isn’t Marketed to Kids and Doesn’t Contribute to Childhood Obesity

Sports drinks have been roundly criticized for marketing to children and their possible contribution to childhood obesity.

Peak Endurance isn’t marketed to kids. We don’t recommend that children under 8 drink Peak Endurance at all. (They don’t need ATP. They got it already.)  On our label we suggest that children between the ages of eight and sixteen consume smaller servings. Also, Peak has fewer calories than store-bought sports drinks, less than even a cup of broccoli.

 4. Other sports drinks don’t have ATP or enough B vitamins.

ATP is the energy currency of the body. Like Red Rush, Peak Endurance provides natural energy without a crash or sugar buzz.

B-vitamins provide a boost to the metabolism as well as positively impacting athletic performance.

5. Reduced Sodium

Peak Endurance uses a reasonable amount of sodium to replace what is lost during sweating. Traditional sports drinks contain way too much sodium.

From the Report:

The sodium and potassium in sports drinks are designed to replenish losses that may occur during sweating. However, youth engaged in physical activity do not need the extra electrolytes contained in sports drinks since electrolytes are adequately provided by a well‐balanced diet (Schneider). Further, most youth do not engage in activity for prolonged periods in extreme heat conditions, the only situation that may indicate the need for extra electrolytes during activity (Unnitham & Goulopoulou, 2004). Excessive amounts of sodium, in particular, are typically ingested by both adults and children consuming the average American diet. The average sodium intake of children exceeds established upper limits that are based on concerns about the adverse effect that high sodium intake has on blood pressure, which is an independent risk factor for cardiovascular and renal disease

Want to Lose Weight? Eat More Fiber, Study Says

Fiber Products Weight loss

For those of you struggling to maintain the American Heart Association Diet, there seems to be a more satisfying and similarly effective alternative: the high-fiber diet.  Researchers at the University of  Massachusetts Amherst found that people on the high-fiber diet were able to lose nearly as much weight as those on calorie-restrictive diets like the one proposed by the AHA. After one year, participants on the AHA diet lost 6 pounds and those on the high-fiber diet lost 4.6 lbs.  However, the fiber diet has the distinct advantage of being simpler, more permissive and easier to maintain. Researchers also believed that high-fiber foods replaced the want for unhealthy foods.

The basic rules of the high fiber diet include eating more fruits, vegetables and whole grains in order to limit calories, getting at least 30g of fiber every day, reducing salt and sugar,  eliminating nearly all alcohol and balancing fats, carbs, proteins and cholesterol ratios.  Weight loss wasn’t the only benefit of the high-fiber diet. After a year, all study participants who had initially been at a high risk for diabetes had lower blood pressure and improved insulin resistance as well as fasting insulin.

Herbal Fiberblend has 5 grams of dietary fiber per serving and fit ‘n fiber has 7 g. Try both products for easier weight loss.

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