Reversing Magnesium Deficiency

Magnesium is a mineral that’s gaining a lot of ground these days possibly because of the likelihood of there being less of it in the ground. With nutrient-depleted soil having a serious effect on food crops, there are likely less magnesium-rich whole grains, lentils and green leafy vegetables being consumed.

More to the point, the popularity of processed and packaged food is a key factor in people eating far less nutritious food. The result is a deficiency of essential dietary nutrients, including minerals such as magnesium.

Based on data published by the United Stated Department of Agriculture, a 2005-06 food survey of 8,437 people of all ages revealed that nearly one-half of all individuals had an inadequate intake of magnesium.1

As a stand-alone mineral, magnesium plays such an important role in the body that a person cannot afford to have inadequate amounts. The health and function of bones, the heart, muscles and nerves depends on magnesium. In fact, there are over 300 magnesium-dependent enzymes that cannot react efficiently without this mineral. As an extreme example, the production of cellular energy—ATP—would simply cease without magnesium.

Some of the most noticeable symptoms of magnesium deficiency involve muscle cramps, spasms, aches, etc. That’s because magnesium is needed for the proper contraction and relaxation of muscle tissue.

The Mag-nificence Answer

Fortunately, there are simple solutions to ensure that magnesium intake is sufficient. The Mag-nificence line of topical magnesium offers a choice of applications: bath additive, lotion and spray. A combined use of all three speeds up the delivery of magnesium to cells.

Mag-nificence replenishes magnesium levels and offers relief from those all-too-common muscular issues. Add magnesium-rich CWR to a hot bath for a relieving soak. Apply the moisturizing lotion around the affected area or use the spray directly on skin to soothe muscle cramps, spasms or aches. These are magnificent solutions to a magnesium deficiency, so choose Mag-nificence.

I love AIM’s Mag-nificence lotion for my sore muscles.
—Linda Dickinson, AIM Member

1 USDA Website, accessed January 10, 2018,


Since 1982, The AIM Companies has been dedicated to improving the quality of people’s lives with life-changing products and by rewarding passionate Members with a free-enterprise compensation plan.

Testimonials should not be construed as representing results everybody can achieve.

The Circadian Rhythm: Your Body Clock

Have you ever wondered why you feel so bad after traveling across time zones? And what about shift workers, such as long-distance truck drivers, emergency service workers and airline employees or someone under constant stress and unable to maintain regular sleep patterns? When people are required to be awake at a time that their body clocks associate with sleep, it has the potential to disrupt their circadian rhythms¹.

The daily fluctuations of our biological clock represented in the diagram are
fundamental to us. During the day, we are active. We eat, many of us enjoying carbohydrates, having strong metabolisms and efficient digestive systems. However, at night our bodies rely on stored energy for long periods. We are mostly stationary and diges­tion is limited, so eating carbo­hy­drates at this time can be harmful because our meta­bolic rate slows down.

Along with eat­­ing at odd hours, night shift workers and jet-lagged travelers get fewer hours of sleep, which is often of poor quality, and have less exposure to daylight. A study revealed that indi­viduals who did this for ten days experienced circadian disruption². The health implications included:

  • Decreased leptin (-17%)
  • Increased glucose (+6%)
  • Increased insulin (+22%)
  • Reversed daily cortisol rhythm
  • Increased mean arterial pressure (+3%)
  • Reduced sleep efficiency (-20%)

Tips for a healthy circadian rhythm:

Three hours before bed: Dim the lights, minimize the use of television and electronics and avoid vigorous exercise.

One hour before bed: Take AIM Composure, or have a hot bath with Mag-nificence CWR.

Sleep: Choose a cool, dark, quiet room. Try not to take sleeping pills because they will deplete your vitamin D and calcium levels.

Upon wakening: En­­­joy your daily servings of AIM greens with BarleyLife and/or Leaf­Greens. If possible, get 15 minutes of sun­light in the morning.

Try to maintain regular meal times: Daily meals are usually consumed anywhere between 6.30 a.m. and 9.30 p.m., which is a 15-hour time span. A healthier and more circadian-aligned meal pattern would be a 12-hour time span during the daytime followed by 12 hours of overnight fasting.

¹ Reutrakul, S & Khutson, K. Consequences of Circadian Disruption on Cardiometabolic Health, JSMC July 2015.

² Scheer et al, Adverse metabolic and cardiovascular consequences of circadian misalignment. Proc Natl Acad Sci USA 106:4453-4458.


Since 1982, The AIM Companies has been dedicated to improving the quality of people’s lives with life-changing products and by rewarding passionate Members with a free-enterprise compensation plan.

The Stress Reliever: Mag-nificence CWR

A multitude of different factors contribute to most people being deficient in magnesium in today’s society, an important one being chronically high stress levels.

Stress increases adrenaline and cortisol and there is an associated decline in magnesium because it is used to counteract the “fight or flight” stress response of the body.

As a student with deadlines and time pressures, I know my stress levels can get out of hand. Since magnesium can be absorbed transdermally (through the skin), I love to use Mag-nificence CWR to increase my intercellular magnesium.

If I make the time to have a bath, wonderful! However, what I find much more feasible with my nightly agenda of studying or essay writing is footbaths. I fix a basin of hot water, pour in CWR and then let my body absorb the magnesium through my feet while my hands are free to work— multitasking at its best!

—Karina Gerhardt-Strachan, AIM Preferred Member

Testimonials should not be construed as representing results that everyone can achieve.


Since 1982, The AIM Companies has been dedicated to improving the quality of people’s lives with life-changing products and by rewarding passionate Members with a free-enterprise compensation plan.

Joining the AIM Mag-nificence Family: Mag-nificence CWR

CWR is looking good. Its new label makes it an identifiable part of the Mag-nificence line of topical magnesium: lotion, spray and bath additive. CWR is looking good. Its new label makes it an identifiable part of the Mag-nificence line of topical magnesium: lotion, spray and bath additive.

More importantly, CWR makes people feel good. Case studies of participants who used Mag-nificence CWR reveal that they experienced significant reductions in pain and stress.

Mag-nificence CWR
•  PAIN Case Study

The study involved people who had different conditions, such as muscle soreness, arthritis and fibromyalgia, because pain can result for a variety of reasons. Some had more than a single health problem.Three times a day, participants poured a generous amount of CWR liquid on a clean cloth and applied it to the skin area nearest the source of their pain. Each day, they followed up by soaking in a tub of warm to hot water with 2 ounces of added CWR.  Some took a foot bath. On a one-week chart, pain was rated daily on a scale from 1–10, with 10 being the worst pain imaginable. The majority of participants experienced pain reduction of 30 to 67 percent after only a week of using CWR.

Mag-nificence CWR
•  STRESS Case Study

So much has been written about the health problems caused by stress yet it only scratches the surface of how much of a negative impact it can have on health.

The CWR case study recorded stress-level reductions on a day-to-day basis. Participants took daily baths for 20–30 minutes in warm to hot water with 2 ounces of added CWR.

On a seven-day chart, participants in the study recorded pre-and post-soak stress levels on a scale from 1–10, with 10 being the worst stress imaginable. Taking daily CWR baths for one week resulted in total stress-reduction levels ranging from 29 to 100 percent.

Keep Mag-nificence CWR on hand to help relax and stay calm.

Testimonials should not be construed as representing results everybody can achieve.

The Great Wheelbarrow Race

Shared by Nikola Wilkie, AIM Star Sapphire Director

From Chillagoe to Mareeba it’s 139 km and in those parts of Queensland, Australia, it doesn’t rain too often but it did the day before The Great Wheelbarrow Race, an annual fundraiser. Leading out from Chillagoe a long stretch of the road is not sealed and 42 teams of runners negotiated the mud with wheelbarrow in hand for almost a full day.  There’s nothing actually in the wheelbarrow but it’s being pushed for a good cause.  There usually is a good cause behind an insane act like this pushing an empty wheelbarrow for three days.

Over 400 participants pushed to raise money for their chosen charity.  At the end of a hard run of at least a 35 km most went to sleep in their swag on the ground, thankfully there was a clear sky.

I’m not that crazy as to run behind a barrow but I was there to support my team of ten by working on their bodies to keep them able for the next day’s run.  A Recovery Team of six worked on bodies for 6-8 hours using Australian muscle-releasing techniques Bowen and Emmett.  Putting tired feet in a bath of AIM CWR was the first relief, and rubbing AIM Mag-nificence magnesium lotion into legs was very welcome.


Our team were well backed with AIM products.  On board the bus the runners were primed with Red Rush nitric oxide boost at the beginning of the day and kept going with Peak Endurance.  Taylor, my son, was the source of encouragement.  Through his training he knows how valuable the products are for everyone wanting stamina.

The task is to run just 10-15 seconds pushing the wheelbarrow, the driver of the bus toots the horn at the command of the timer, the next runner jumps out of the moving vehicle and takes over pushing.  Of course it is in the teams best interest to keep that barrow moving but taking control of a moving barrow is no easy feat. The first runner then jumps back on board the still moving vehicle and finds a seat whilst the next runner lines up to jump out.

Thanks to AIM Australia’s contribution to us we were able to raise over $2,000 for the Royal Flying Doctor Service.

NOTE: Nikola has worked as a naturopath in Cairns for over twenty years.


Since 1982, The AIM Companies has been dedicated to improving the quality of people’s lives with life-changing products and by rewarding passionate Members (distributors) with a free-enterprise compensation plan that provides unlimited income opportunity
for their efforts.

What’s your Sign … of Magnesium Deficiency?

You may or may not be deficient in magnesium—a mineral that is required for over 300 enzymatic reactions in your body. However, given the prevalence of its bodily use, it’s quite possible that you could use a little more. But how do you know if magnesium is something you lack? Let’s look at some of the signs…

10 Common Symptoms of Magnesium Deficiency:

  • Tense muscles or muscle cramps and spasms
  • Headaches
  • Insomnia or poor sleep patterns
  • Low energy levels
  • Irregular heartbeats
  • Lack of strength
  • Anxiety
  • Irritability
  • Premenstrual syndrome (PMS)
  • Poor memory
  • Cold hands and feet (Oops! That’s 11 symptoms … and there’s a whole lot more …)

So what do you do if you think you might be magnesium-deficient? You can correct it in magnificence style…

AIM Mag-nificence offers two absorb-it-through-your-skin options to increase your magnesium intake: Lotion and Spray.  Apply the lotion or spray on your skin to reverse a magnesium deficiency or maintain sufficient levels.

Top 5 AIM Products for Relaxation!

The Face of Relaxation 

We are constantly bombarded with non-stop information from televisions, computer screens, radios and our mobile phones. It’s enough to make you want to live on a deserted island in a shack made out of coconuts.  But most of us have families, duties, careers and loved ones that mean more to us then the possibility of a relaxing, coconut-centric existence.  That’s why instead of looking to distant shores for relaxation we should, instead, check out The AIM Companies’ product line instead.

Here’s our top five recommendations!



Well, the name says it all.  Composure’s formula has been specially formulated from four herbal extracts and four whole herbs to provide flavonoids and antioxidants that specifically target neuro health and provide herbal anxiety relief. Composure is made from all-natural ingredients, so you don’t have to worry about chemicals or preservatives. It’s a load off of anyone’s mind.




If we’ve said it once, we’ve said it a dozen times, the majority of people don’t get enough magnesium in their diets.  Some reports say that up to 80% of people aren’t getting enough magnesium. And since magnesium plays a role in over hundreds and hundreds of chemical reactions throughout the body, we should really being going out of the way to get more. Magnesium has long been used as a home remedy for anxiety, but now there are several scientific studies that link magnesium to stress relief. Mag-nificence is topical magnesium, and it comes in a lotion and a spray. Both are relaxing to use.



CalciAIM also contains magnesium. This is good, but what is better is that it contains both calcium and vitamin D.  Calcium deficiency has been linked to poor mental health. It also plays a huge role in the day-to-day operation of the nervous system. Vitamin D is famous for its mood-boosting abilities. That’s why it is called the “sunshine vitamin.”  You can get it from the sun,  but most people don’t. It’s one the top vitamins people are most likely deficient in.



Your car probably has a gas tank. When it gets low, you have to refill it. Otherwise, your car goes nowhere.  Omega-3 fatty acids are like gasoline for your brain. When your gray matter isn’t getting enough of the fatty acids, it can disrupt the signaling between nerves and increase nuero-inflammation. Both things have been linked to anxiety, and studies have shown that omega-3 fatty acids may help to reduce that anxiety.

Peak Endurance


Studies have shown that a lack of B vitamins are linked to panic attacks, specifically B6, and B9. Peak Endurance has 50% of Bs 1-3, 5, and 12. It doesn’t have B9 which is commonly known as folate, but you can find that in BarleyLife and in Red Rush or RediBeets.

Tell Us Your Story

What are your favorite AIM products for relaxation? Do the antioxidants in BarleyLife help you sleep? Or are you a fan of the green tea extract in Proancynol 2000? Post your testimony in the comments below.