Reach Your Peak Endurance

It’s summertime. You’re active. Over-exertion is your middle name.  AIM Peak Endurance can help you reach the peak in your physical goals, mountain climbing or otherwise.

It takes energy. That’s the secret ingredient in Peak Endurance. Supplemental energy in the form of PEAK ATP: adenosine 5-triphosphate disodium, the exact molecule needed by your body to create energy.

Peak Endurance powder mixes easily with water to provide you with the most effective sport drink available. Increase your energy with energy from ATP, not caffeine, ephedra, or other unhealthy stimulants. With Peak Endurance you also get six major electrolytes and six B vitamins to keep you going when the going gets tough.

AIM Hint: If you take Peak Endurance along with Red Rush, there’ll be no stopping you.

Since 1982, The AIM Companies has been promoting health and providing a business opportunity with whole-food powder concentrates and nutritional supplements.


The Immune System and the Cancer Connection


In 1971, the National Cancer Act waged a war on cancer. Massive research followed although cancer continues to be the second leading cause of death to this day.

Three main treatments are given to people with cancer: surgery, radiation therapy and chemotherapy. Other forms of treatment like hormonal therapy, biological therapy and stem cell transplant are also used, depending on the type of cancer. And there is a barrage of drugs prescribed for all forms of treatment.

Medical science has also explored the idea of using the body’s immune system to battle cancer: immunotherapy. The year 2013 saw the introduction of checkpoint inhibitors, drugs that trigger the immune system to identify and destroy cancer cells.

Sometimes the immune system is not able to recognize cancerous cells. The presence of specific proteins can make it seem cancer cells are normal to the immune system’s T-cells. It’s like being surrounded by friends, a few of which turn out to be mortal enemies. And they can multiply if left undetected.

Checkpoint inhibitor drugs block the ability of cancer cells to deceive the immune system, allowing T-cells to identify and kill them. But supporting the immune  system with these drugs can cause side effects, including a variety of inflammatory conditions.

There is also a long-standing belief that a natural, whole-body approach to battling diseases such as cancer can reactivate the body’s ability to heal itself with a strengthened immune system and without harmful side effects. More and more doctors are saying as much in magazine articles, books, videos, TED talks, etc. , including Dr. Lissa Rankin (New York Times bestselling author of Mind Over Medicine) and Dr. Dean Ornish (New York Times bestselling author of The Spectrum).

It is believed that the key requirements of the body to heal itself are:

  • A low-fat, whole-food, plant-based diet
  • Moderate exercise
  • Stress management
  • Social contact

The AIM Healthy Cell Concept has always recommended these requirements, and The AIM Companies has been providing supplemental, whole-food nutrition that supports a strong immune system since 1982.

The following products are just a handful in the AIM lineup: BarleyLife, AIMega and Herbal Fiberblend deliver essential plant-based nutrients that maintain good health. Peak Endurance and Red Rush suppor t exercise programs. Composure contributes to stress management. And being part of the AIM family offers connections to likeminded individuals.

The fact is that a strong immune system is vital for maintaining good health. And it is a widely held view that by giving the body what it requires to strengthen its defense, it can heal and take care of itself for a lifetime.

Top 5 AIM Products for Relaxation!

The Face of Relaxation 

We are constantly bombarded with non-stop information from televisions, computer screens, radios and our mobile phones. It’s enough to make you want to live on a deserted island in a shack made out of coconuts.  But most of us have families, duties, careers and loved ones that mean more to us then the possibility of a relaxing, coconut-centric existence.  That’s why instead of looking to distant shores for relaxation we should, instead, check out The AIM Companies’ product line instead.

Here’s our top five recommendations!



Well, the name says it all.  Composure’s formula has been specially formulated from four herbal extracts and four whole herbs to provide flavonoids and antioxidants that specifically target neuro health and provide herbal anxiety relief. Composure is made from all-natural ingredients, so you don’t have to worry about chemicals or preservatives. It’s a load off of anyone’s mind.




If we’ve said it once, we’ve said it a dozen times, the majority of people don’t get enough magnesium in their diets.  Some reports say that up to 80% of people aren’t getting enough magnesium. And since magnesium plays a role in over hundreds and hundreds of chemical reactions throughout the body, we should really being going out of the way to get more. Magnesium has long been used as a home remedy for anxiety, but now there are several scientific studies that link magnesium to stress relief. Mag-nificence is topical magnesium, and it comes in a lotion and a spray. Both are relaxing to use.



CalciAIM also contains magnesium. This is good, but what is better is that it contains both calcium and vitamin D.  Calcium deficiency has been linked to poor mental health. It also plays a huge role in the day-to-day operation of the nervous system. Vitamin D is famous for its mood-boosting abilities. That’s why it is called the “sunshine vitamin.”  You can get it from the sun,  but most people don’t. It’s one the top vitamins people are most likely deficient in.



Your car probably has a gas tank. When it gets low, you have to refill it. Otherwise, your car goes nowhere.  Omega-3 fatty acids are like gasoline for your brain. When your gray matter isn’t getting enough of the fatty acids, it can disrupt the signaling between nerves and increase nuero-inflammation. Both things have been linked to anxiety, and studies have shown that omega-3 fatty acids may help to reduce that anxiety.

Peak Endurance


Studies have shown that a lack of B vitamins are linked to panic attacks, specifically B6, and B9. Peak Endurance has 50% of Bs 1-3, 5, and 12. It doesn’t have B9 which is commonly known as folate, but you can find that in BarleyLife and in Red Rush or RediBeets.

Tell Us Your Story

What are your favorite AIM products for relaxation? Do the antioxidants in BarleyLife help you sleep? Or are you a fan of the green tea extract in Proancynol 2000? Post your testimony in the comments below.

Getting to Know Your B Vitamins


The B vitamins are a confusing lot. First off, unlike the other vitamins, the B vitamins are plural instead of singular and are broken up into over a half dozen numeral designations. Even more annoying, there are gaps in the numbers.  B4, for example, was choline, but choline lost its vitamin status for only being vitamin-like. It still gets grouped with the B vitamins sometimes because it’s an essential nutrient. But it’s not really a vitamin. So B4 gets skipped.  Folate is known as vitamin B9, but it’s often not listed as vitamin B9. It’s just chillaxing somewhere nearby, under one of its two names: folate or folic acid. (The latter is man-made).  Some people also call folate vitamin M just to confuse everything to greater degree. Furthermore, if you read the list of ex-B vitamins, there are still inexplicable gaps. The B-vitamins are like a terrible, unsorted junk drawer of health. Let’s try to sort out their basic functions here.

1. Vitamin B1 (Thiamin) 

  • It helps the body turn carbohydrates into glucose for fuel
  • Needed to metabolize fats and proteins
  • It plays an important role in your nervous system
  • Thiamin is important for healthy, hair, skin, and liver
  • It is needed for proper brain function

2. Vitamin B2 (Riboflavin) 

  • Riboflavin is the best name out of all vitamins
  • Has antioxidant properties
  • Helps metabolize food
  • Also helps metabolize other B vitamins
  • Needed for healthy skin, hair and brain

3. Vitamin B3 (Niacin)

  • It helps to metabolize food
  • Essential for nervous system and brain health
  • Important for proper digestion
  • Needed for healthy hair and skin

4. Vitamin B5 (Pantothenic Acid) 

  • Helps to convert food into fuel
  • Critical to red blood cell production
  • Needed to synthesize cholesterol
  • Promotes a healthy digestive tract
  • Helps in the manufacture of sex and stress hormones

5. Vitamin B6 (Pyridoxal, Pyridoxine, Pyridoxamine)

  • Lowers homocysteine levels
  • Helps convert food into energy
  • Assists in production of neurotransmitters
  • Aids the body in serotonin creation
  • Related to cognitive functioning
  • Immune system health

6. Vitamin B7 (Biotin)/ Vitamin H 

  • Converts food into energy
  • Good for hair and nails
  • Critical for embryonic growth during pregnancy
  • Makes and breaks down some fatty acids

7. Vitamin B9 Folate/Folic Acid 

  • Helps prevent brain/spine defects in infants
  • Reduces homocysteine levels
  • May protect against colon cancer
  • Essential for cognitive functioning
  • Found in beet juice
  • Needed for new cell creation

8. Vitamin B12 (Cobalamin) 

  • Reduces homocysteine levels
  • Helps create new cells
  • Important for metabolism and in the central nervous system
  • Assists in creating new blood cells
  • Breaks down some fatty and amino acids

There you have it. Your B vitamins. They all assist with metabolism and help out with cognitive functioning and mood.  They basically keep your body and mind on an even keel.  You’ll find a good amount of folate in Red Rush. For all your other B-vitamin needs, may I suggest Peak Endurance? It has a battery of B vitamins, making it the perfect companion for Red Rush beet juice.


Vitamin C May Provide Similar Vascular Benefits to Exercise


You should exercise. There is copious amounts of data that shows exercise in any of its many, wondrous forms can reduce your likelihood of life-threatening illnesses like cardiovascular disease and some types of cancer, but if you can’t exercise, our old cold-bustin’, antioxidant-burstin’ buddy, Vitamin C, may be able to pick up some of the slack, vascularly.

A recent study on obese and overweight adults found that vitamin C showed similar vascular benefits to exercise. This is because people who carry extra bulk tend to have more endothelin-1, a protein that constricts small blood vessels. Exercise has been shown to reduce the activity of this protein, but now it looks like 500mg of vitamin C taken daily, can provide endothelin-thinning action similar to walking.

Although vitamin C can in no way replace exercise, this study indicates that it can improve vascular functioning in the small blood vessels through supplementation. So if you skip the gym, make sure you get plenty of vitamin C.  Studies have also shown that Vit C may assist in connective tissue repair, boost athletes’ immune systems even after rigorous training and reduce the effects of exercise-induced asthma.

We’ve Got Your Vitamin C Right Here!


Peak Endurance provides 72% of your daily Vitamin C in every serving as well as a blast of replenishing electrolytes, 50% RDA of six essential B-vitamins and 125 mg of Peak ATP.

The AIM Companies also offers substantial Vitamin C in CalciAIM and BarleyLife Xtra.

If You’re an Athlete, You May Be Low on These 5 B Vitamins


If you’ve been a sluggard at the gym lately, it may be due to your diet.  We’re not talking about a singular chocolate chip cookie eaten greedily behind a copse of trees near the gym. We’re talking about B vitamins. If you’ve been doing high-intensity training, there’s a good chance your body could do with a dash of B vitamins. The reason is simple. B vitamins convert carbs to fuel for running, lifting, pouncing, throwing, jumping and dashing, and exercise can deplete them.  Low levels of vitamin B can hurt your performance.

If you don’t believe me, perhaps you’ll believe science!

From the American Journal of Clinical Nutrition

For example, van der Beek et al, who depleted 24 healthy men of thiamine, riboflavin, and vitamin B-6 over an 11-wk metabolic feeding period found that vitamin depletion significantly decreased maximal work capacity (O2max) by 12%, onset of blood lactate accumulation by 7%, oxygen consumption at onset of blood lactate accumulation by 12%, peak power by 9%, and mean power by 7%.

In that same paper, it was postulated that athletes may need more B vitamins than less active folk, and after a study, their findings indicated that athletes did, in fact, need slightly more riboflavin, B 6 and thiamine.  However, it should also be noted that anyone on a diet or people who don’t eat as healthy as they should, could run the risk of being B vitamin insufficient, especially if they combine those behaviors with rigorous exercise. Additionally, it is important to have adequate stocks of B 12 and folate for reasons listed below.


Make no mistake. High-intensity exercise can be good for your health, but it can also increase inflammation and homocysteine levels. Both are risk factors of cardiovascular disease. A study in the Journal of the International Society of Sports Nutrition found that folate/folic acid supplementation reduced homocysteine levels during high-intensity exercise.  Folate cannot be stored in the body.


Like all B vitamins, thiamine–old B1—plays a role in metabolism and is a necessary part of the ATP cycle.  Thiamine, riboflavin and vitamin B 6 levels can diminish due to strenuous physical exertion.


Riboflavin–B 2–metabolizes carbs, lipids and proteins and has antioxidant properties as well.

Vitamin B 6

Vitamin B 6 or pyridoxine as it is uncommonly known cannot be synthesized by the body and must be obtained through the diet. It has been linked to lower homocysteine levels and plays an important role in metabolism.

Vitamin B 12

Cobalamin is especially important for older and vegan athletes. It maintains and produces DNA, nerves and red blood cells.  Elderly people often lack B 12 because they produce less stomach acid, and since B 12 is mostly found in animal products, vegans and vegetarians can wind up deficient if they aren’t monitoring their diets.

You’ll find a more than adequate supply of folate in beets like those found in Red Rush and RediBeets.

For B Vitamins, The AIM Companies provides Peak Endurance. Every serving provides 50% of your daily RDA of six B vitamins (1, 2, 3, 5, 6 and 12), 125 mg of Peak ATP and a smattering of all those electrolytes lost through sweat. It’s a great companion drink and tastes great mixed with Red Rush.

Cardiovascular Fitness Is One of the Best Indicators of Health at Any Age


Exercise can slow down the aging process according to extensive new research.  This is good news for people attempting to commission magical paintings that age for them and those wandering around the gator-filled Florida Everglades looking for youthifying fountains. It may, however, be bad news for plastic surgeons and the makers of fine walking canes.

All jokes aside, it is reported that we lose ten percent of our cardiovascular fitness or VO2 Max —the maximum amount of oxygen used during intense exercise–every decade starting in our 20’s.  This is because our bodies, sadly, become less efficient as we get older. The good news is that people who are highly fit have about 50 to 60 percent higher cardio fitness capacity when compared to people in the lowest fitness spectrum and that’s across all ages. Cardiovascular fitness has also been linked to a up to 25% decrease in mortality.

Additionally, cardiovascular fitness is one of the best ways to prognosticate a person’s overall likelihood of death and disability. It’s even a better indicator than smoking, obesity, diabetes and hypertension.

From Ball State University: 

“However, despite the fact that low cardiovascular fitness is one of the most important determinates of health outcomes, it is often neglected in favor of risk markers more familiar to more clinicians who are likely to focus on conditions treatable with drugs or invasive procedures,” —Leonard Kaminsky director of Ball State’s Fisher Institute for Wellness and Gerontology.

The study which looked at the treadmill tests of 7,800 healthy participants will be published in the November issue of Mayo Clinic Proceedings. 

Proper Nutrition for Fitness 

Starting a new exercise routine can be somewhat overwhelming at first. That’s what makes proper nutrition so important. It builds a foundation for success.

Red Rush beet juice provides 500 mg of dietary nitrate in every shot. It’s been shown that simple, natural vegetable nitrates can increase muscle power, improve endurance and lower the oxygen cost of exercise.  It’s a great way to get that extra boost before a workout.

ProPeas pea protein provides 12 grams of premium vegan protein in every scoop. As we age, protein becomes more and more important for retaining muscle mass.

Peak Endurance sports drink provides B vitamins essential for the production of energy, Peak ATP and a full battery of electrolytes to replenish what’s been sweated out during exercise.