Prepare or Repair!

A comment from AIM-sponsored athlete and oldest competing IronMan Lew Hollander:

A few thoughts on The AIM Companies’ products. I really love all of them. They are well thought out, and well presented.

For health and long life my motto is: PREPARE or REPAIR. Now that sounds simple enough, but most people do not prepare for old age. What does the health world tell you? To diet and exercise. For one’s diet it is fruits, nuts and vegetables. Now AIM has it all in an excellent grouping of products: BarleyLife, CoCoa LeafGreens and ProPeas.

CalciAIM is well designed, especially for athletes. You want 3 to 1 calcium to magnesium (386 to 104) so you are about right. NOW where you really have something is Red Rush nitric oxide boost. It is my favorite AIM product because it has beet nitrate that the body converts to NO (nitric oxide), one of the most important molecules in the functioning human body. It was molecule of the year. It assists in the Krebs cycle, which is a series of chemical reactions used by all aerobic organisms to release stored energy. This will improve brain function, sex life, improve longevity and energy levels.

My personal routine is to mix all the above every morning with orange juice and pomegranate, ½ and ½ in a big glass. Now I am pretty well covered for the day, so I can eat whatever I want and not worry about getting my veggies.

What you do between ages 30-40, will determine what you will be able to do at 80-90 and beyond, I hope. Prepare or repair.

— Lew Hollander

5 AIM Supplements for CrossFit

CrossFit AIM Products

Now that the Membership agreement has changed, it’s completely cool to supply your local CrossFit gyms with our awesome supplements. Resident CrossFitter Nic Wrightsent me an article called “Five Supplements Even CrossFitters Should Love.”  And sure enough, we had most of the products on the list.

A lot of folks in the CrossFit community don’t like to use synthetic workout supplements. That’s why the AIM Companies product line fits so well into the CrossFit philosophy.

1. COQ10 in the form of CellSparc 360

COQ10 has been linked to increased endothelial function which is great if you’re also supplementing with beet juice. Also, regular COQ 10 supplementation boosts performance by 2.5% over time.

2. Magnesium in the form of Mag-Nificence

Magnesium is ridiculously helpful for sore muscles, especially when taken topically. You can target the sore muscles directly with topical magnesium. It’s a great way to relieve pain. Magnesium has also been shown to increase testosterone in athletes.

3. Vitamin D in the form of Veggie D and CalciAIM

Most people are deficient in vitamin D and when I say most people, I mean a billion people worldwide.

From the smarties at Harvard:

If you live north of the line connecting San Francisco to Philadelphia and Athens to Beijing, odds are that you don’t get enough vitamin D. The same holds true if you don’t get outside for at least a 15-minute daily walk in the sun. African-Americans and others with dark skin, as well as older individuals, tend to have much lower levels of vitamin D, as do people who are overweight or obese.

Worldwide, an estimated 1 billion people have inadequate levels of vitamin D in their blood, and deficiencies can be found in all ethnicities and age groups. (13)  Indeed, in industrialized countries, doctors are even seeing the resurgence of rickets, the bone-weakening disease that had been largely eradicated through vitamin D fortification.

Vitamin D deficiency has also been linked to lower testosterone levels. That’s why athletes need it.

4. Protein Powder in the Form of ProPeas

Protein helps build muscle and it’s great as a post-workout recovery drink. ProPeas is an all-natural food, vegan food source of protein.

From Breaking Muscle:

 CrossFitters only eat “real food,” right? And protein powder is the gold standard of everything that’s wrong in the supplement industry, right? Wrong. What’s wrong is all the stuff you bought in the past at some franchise supplement outlet was indeed chemical-filled junk. But there are plenty of quality protein powder sources out there.

ProPeas fits the bill of what a CrossFit athlete is looking for in a protein powder.  Notice how the ideals of CrossFit coincide with the ideals of The AIM Companies. We aren’t selling big-franchise, chemical-filled crap. We’re a group of independent people, like CrossFit gym owners, promoting good health.

5. Beet Juice in the Form of Red Rush

Beet juice is simply a nitric oxide supplement in food form. Some of the arginine-based nitric oxide supplements on the market are synthetic, come bagged with warnings and have no scientific evidence to support their health claims. Beet juice is the exact opposite. It’s safe, effective, natural and has been scientifically studied over and over and over again. You can always read more about it over at the TheRedRushBlog.com.

Peak Endurance for Recovery

Study after study has come out denouncing the benefits of over-the-counter, store-bought sports and energy drinks that mainly target inactive teenagers and youngsters with their marketing. The biggest complaints are that these drinks contain too much sugar, caffeine, have an overabundance of sodium and not enough healthy stuff.  My theory is that there is some degree of willful ignorance when consuming these products.  For instance: “Oh. It’s a sports drink. It can’t be anything but healthy. I will not read the label.”

That’s where Peak Endurance differs. Peak Endurance was developed with performance in mind. Instead of containing a ton of sugar. It has only one gram per serving, enough necessary to deliver its full compliment of electrolytes, B-vitamins, oral ATP and vitamin C. But we’ve discussed why Peak Endurance is better than all the other “sports” drinks on the market. Let’s take the time to get into specifics on how Peak Endurance helps athletes and heavy exercisers recover.

1. Electrolyte Replenishment 

An electrolyte is a substance that helps electricity move through the body, and they are found in every cell: Sodium, potassium, calcium, magnesium, phosphate and chloride.  When you pump iron, go for a run or do any sort of strenuous activity, you will sweat. Sweating leads to an imbalance of electrolytes which can snowball into cramps, nausea and fatigue. Severe, long-term electrolyte imbalance can lead to kidney failure, irregular heart beat and seizures.

2. ATP

Adenosine triphosphate is the cellular currency of energy.  In order to exercise, your body needs to produce ATP. If it cannot, you are done exercising. Cells can store excess ATP, so replenishing your ATP levels after exercise will keep the proverbial “barn” stocked. Also, it plays a huge role in anabolic signaling for muscle recovery and repair.

3. Vitamin C 

Vitamin C is essential to muscle growth. It is thought to keep your cortisol levels in check. Although the body needs cortisol, too much can increase appetite and interfere with amino acids and hormones essential for building muscle. Additionally, a lack of vitamin C reduces the amount of collagen the body makes, and you need collagen because it helps to repair muscles and maintain lean muscle mass.

4. B-Vitamins 

All B vitamins help the body by breaking down fat and carbs for energy. The also assist the body in metabolizing fats and protein, and protein, I hear, is great for building muscle.

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