Arterial Stiffness: Your Greatest Indicator of Cognitive Decline

Beet Juice.png
Blood pressure, blood pressure, blood pressure. Commercials, those doctor TV shows, those TV doctor shows, friends, family, real-life doctors, labels on health foods, they are all obsessed with blood pressure. That’s not to say that blood pressure isn’t important (it very much is), but our constant singular focus on blood pressure might cause us to overlook an equally important underlying factor: arterial stiffness.

Arterial stiffness is caused by the aging process and arteriosclerosis. It is dangerous because it forces your heart to beat harder in order to pass blood through stiff, unresponsive veins. As arteries become more rigid, demands on the heart increase, eventually damaging it.

That’s not the only bad that can come from inflexible arteries. A study published in Hypertension found that arterial stiffness was a better indicator of future cognitive decline in healthy people than high blood pressure was. Hypertension has been previously linked to mild cognitive decline and dementia, but by assessing the veins of nearly 600 healthy adults, the researchers were better able to predict which ones were at the greatest risk of developing cognitive decline. Unsurprisingly, those who suffered from both arterial stiffness and high blood pressure were at the greatest risk but that the danger might be more from their adamant arteries.

From the Press Release

“Our study suggests that cognition in hypertensive individuals is more likely related to the underlying functional changes in the arterial structure, rather than simply to the blood pressure level”, adds Hajjar.
What Can Be Done About Arterial Stiffness?

It can be summed up in the two words that nobody likes to hear: Diet and exercise.

Add Red Rush Beet Juice To A Healthy Diet

The cool thing about beet juice is that it slides right into a DASH (Dietary Approach to Stop Hypertension). Additionally, a study published in Clinical Nutrition Research found that high doses of dietary nitrate (the active ingredient in Red Rush) reduced post-meal arterial stiffness by almost 7 percent and systolic blood pressure by 5.9 mmHg. It improved the baseline indexes of both as well.

And Red Rush Can Help You Exercise!

Exercise has been shown in several studies to improve the health of your veins. There is even evidence that exercise can restore proper vein functioning in formerly sedentary people and/or older adults. Dietary nitrate makes exercise about 10% easier. (Wider, flexible veins boost performance by almost all accounts). This means that Red Rush will not only assist you diet-wise, it can also be employed to give you a kick-start in the exercise department as well.

Improved Blood Flow May Aid Weight Loss

A 2015 study published in Diabetes has shown that dietary nitrate might contribute to weight loss by helping turn sluggish, old white fat into frenetic, energy-burning beige fat. For those of you unfamiliar with the science behind this rainbow-like spectrum of possible fats, most of the current research indicates that weight loss can be stimulated by changing white fat into beige fat. Basically the theory is (explained super non-scientifically) that brown fat which generates heat is easier to burn off when compared to white fat. So when you burn off that brown fat, your body moves white fat to take its place and, therefore, weight loss.

OK. So now you’re in the know. That means it is time to bring up the newest study that I know of published in the Journal of Applied Physiology. Researchers tested to see if improving blood flow to brown fat would increase its activity, so they injected mice with a drug. The drug did not activate the beige fat, but researchers saw an uptick in glucose and calorie consumption by the brown fat and attributed it to the increased blood flow. Researchers plan to look at whether or not providing more blood flow to brown fat can help people with obesity.

Red Rush beet juice contains 500 mg of dietary nitrate in every shot, and dietary nitrate improves blood flow. Improved blood flow makes it easier to exercise. Exercising regularly is one of the key factors of weight loss. So drink Red Rush, improve your blood flow, exercise, lose weight and be happy.

Singing the Praises of Red Rush


We recently received a letter from Preferred Member Ginny Dietrich.  She wanted to share her Red Rush testimony in the form of a song! Enjoy:

“The Red Rush Rap”

by Ginny Dietrich

  • Red Rush! Red Rush!
  • Say, what’s all the fuss?
  • I noticed the commotion
  • But never had a notion
  • Of trying this new drink
  • Didn’t think it was for me
  • Because I am not athlete
  • (Though often on my feet)
  • Because of all my walking
  • My calves would end up tight
  • They’d hinder me from sleeping
  • With their tightness in the night
  • I’m not from Lake Placid
  • But I’ve got that lactic acid
  • A buildup in my calves
  • And believe me, I don’t laugh
  • They ache by end of day
  • When I lay me down to sleep
  • Who would have thought the answer
  • Lies in the humble beet
  • So finally I conceded
  • That what I really needed
  • Was some dietary nitrate
  • ‘Cuz often I am up late!
  • A shot of Red Rush does the job
  • And soon the tightness leaves
  • I fall asleep easily
  • And fall into sweet dreams
  • Oh, Red Rush, Red Rush!
  • Now it is a must!
  • I’ll never be without you,
  • ‘Cuz nothing beets Red Rush!


A Complete Guide to Beet Juice Supplementation


There’s been a lot of bad news about synthetic workout supplements lately:  meth-like substances, higher rates of testicular cancer from creatine use and the increased risk of accidentally ingesting a banned substance due to the industry being so poorly regulated.  Some of us might be willing to take those risks for short-term gains, but I think most of us, athlete or not, will simply make smarter choices in terms of what fuels our bodies.

It’s been said that the next big frontier in athletic performance is nutrition. Universities like Ohio State have already overhauled their athletic program to make sure their athletes are eating correctly. Long-gone are the days of Babe Ruth shoving a satchel-load of hot dogs into his face. These days, athletes are looking to fuel their bodies with the right foods. And beet juice has been the food at the forefront of this movement.

So if you’re looking to begin supplementing with an all-natural juice with a mountain of science behind it and a human-civilization’s length of use, then this guide can help you gain an athletic edge through beet juice.

When and How Much? 

We tell people that Red Rush is best taken two hours before activity. That’s because it takes that long for the body to convert dietary nitrate into peak levels of nitric oxide. This boost can increase stamina by up to 16%. It also improves recovery.

Examine Your Diet 

Before you even begin to drink beet juice, examine your diet. Do you regularly eat leafy green vegetables? Most people only get 60-120 mg of dietary nitrate daily. That’s really not much. People on the Mediterranean or the DASH diet tend to get upwards of around 500 mg daily.

So if you’re eating a diet that’s high in vegetable nitrates: spinach, arugula, chard, kale, beets, etc. Then you’re probably good to drink Red Rush beet juice two hours before exercise.

If you’re on that Standard American Diet, chomping up a few pieces of low-nitrate lettuce on your taco or burger every now and then, you may want to consider beginning supplementation a few days prior to activity.

The Body Stores Nitrate for about Two Weeks

A recent study done on beet juice and blood pressure found that the participants who drank beet juice on the regular were able to keep their blood pressures lowered for about two weeks after they stopped drinking it.

It’s important to build a reserve of usable nitrate (stored as nitrite and nitrosothiols) in the body. That could be as easy as introducing more nitrate-rich veggies into the diet or you can just drink more beet juice.

Create A Baseline

On a practical level, you should maintain a healthy diet of leafy greens and other NO precursors like arginine. That way, when you take a regulated beet juice shot like Red Rush, you’ll know that you’re going to get the benefits when you need it without surprises.  And the benefits of beet juice extend beyond providing the body with materials needed to create nitric oxide.

When high levels of nitrate are present in the blood, the liver stops producing as much erythropoietin, the red-blood-cell-producing hormone. Too few red blood cells cause anemia, so the kidneys begin producing the hormone. Then the liver and the kidneys and their “hypoxia-sensing pathways” work in tandem to produce an “optimal minimum hemoglobin concentration. This is likely the mechanism behind nitrate’s ability to decrease the oxygen cost of exercise.

One thing, I do and a few other Red Rush drinkers do is supplement with a lower-nitrate beet juice concentrate like our own RediBeets on days where they aren’t competing or during days they are resting. This helps them get dietary nitrate when they may have no use for peak nitric oxide levels.

Behaviors that Can Undermine Beet Juice Supplementation 

The body creates nitric oxide via dietary nitrate through a circuitous route from mouth to stomach to salivary glands then to the intestines. It requires beneficial bacteria in both the stomach and the mouth. Therefore:

  • No alcoholic mouthwash, cinnamon gum or anti-bacterial gum at least five hours prior to supplementation.
  • Avoid antacids, at least a half-day prior to supplementation.
  • Antibiotics are unavoidable sometimes, but just know that they will kill beneficial bacteria.
  • Soda, alcohol, inactivity and fatty foods can cause long-term damage to the veins, diminishing your body’s ability to produce endothelial nitric oxide.

Behaviors that May Improve Beet Juice Supplementation 

There are supplements and activities that can improve your body’s ability to generate nitric oxide like,

  • Staying active keeps the veins healthy
  • Cocoa increases the bioavailability of nitric oxide
  • CoQ10 has been linked to improved endothelial function
  • Consider probiotics to keep a healthy gut
  • Use Berkeley Nitric Oxide Test Strips to monitor your nitric oxide levels
  • Get plenty of vitamin D. It enhances the production of nitric oxide in the inner layers of the blood vessels

Side Effects :

I’m sorry to disappoint you, but there are no real side effects of beet juice. It may turn your waste pink or red due to the high concentrate of beet pigmentation. This, however, is harmless, akin to that sulfuric smell caused by eating asparagus.

Like all food, there are some who suffer from beet allergies.  There is also a rare genetic predisposition that puts few at risk for kidney stones. And finally, if you suffer from low blood pressure or are on a potassium-restricted diet, you should consult a healthcare professional before initiating a beet-juicing regimen.

Meet the Newest AIM Athlete Sue Phillips-Leclerc


Obstacle course racing is an up-and-coming sport, growing exponentially in popularity. The competition is fierce, but the activity is enjoyable and accessible enough that any fitness-minded person who wants to can sign up and spend an afternoon leaping walls, swinging from monkey bars or crawling through mud beneath barbed wire. In 2011, one million Americans participated in an obstacle course race of some type and the number has grown from there.

With that in mind, The AIM Companies is proud to announce our newest sponsored athlete: AIM Member Sue Phillips-Leclerc, an obstacle course racer from New York State. If she looks familiar, that’s because she’s a long-time Red Rush athlete who was also featured in an article alongside her obstacle-course-racing daughter. Sue’s positive attitude and dedication to fitness and nutrition made her an ideal candidate for sponsorship.

“Nutrition has always been very important to me,” she said. “I find that balance is the key. I try to make healthy choices for most of my meals but definitely like ‘treats’ that aren’t the healthiest. I had to stick to a strict diet for figure competitions, —Sue is a former professional bodybuilder—and it was very hard for me. The great thing about obstacle course racing is I find that I don’t have to obsess about my diet. The training keeps me pretty stoked.”

In 2016, Sue has her sights set on the Master’s podium at the Battlefrog Racing series and the Spartan Races, but she’s most excited about the Obstacle Course Racing World Championships in Toronto. The OCRW is only two years old, but it’s already Sue’s favorite due to the variety of obstacles and the chance to meet and run with elite athletes from all around the world. She’s spent the winter months training hard for the upcoming season.

“I’m currently on a running program to increase my mileage and trying like heck to get faster. I’ve never been a good runner or very fast, so this has been challenging for me. I’ve also continued with weight training and exercises to help increase my grip strength. I live in upstate NY, very close to the Adirondack Mountains, so trail running and hiking are a big part of my training as well.

“My husband has renovated our garage into an awesome OCR ‘Torture Chamber.’ There are uphill monkey bars, hanging items (nunchakus, rings, cones, ropes, balls, etc.), a rowing machine, weights, incline trainers, climbing walls and various other apparatus to build grip strength. The climbing rigs are getting longer and more challenging at OCRs, so I am making sure that I’m prepared.”

Another way that she’s preparing for the races is through AIM nutrition and Red Rush. “The only supplements I take are protein, greens and Red Rush. After taking Red Rush for the first few workouts, the difference was considerable! Some mornings I wake up with muscle soreness to the point I don’t think I can train, and then I drink a Red Rush. It’s remarkable how it gets the blood flowing, and I can get a great workout in. I have never used another product so convenient and effective!”


Healthy Again with the Help of the AIM Products

Better w AIM

Shared by David Dunkley, AIM Group Builder

In 2014, I went to Jamaica for a one-month vacation, but ended up spending two because I lost my green card. During that time, a chikungunya virus — also called CHIKV— epidemic broke out and spread like wildfire. The chikungunya virus is transmitted to people through mosquito bites. Mosquitoes become infected when they feed on a person already infected with the virus. The viral disease causes fever and severe joint pain that can last for years, and if someone in your household gets infected, the rest of the family usually gets infected also. Many children and adults die from this virus. The Jamaican government declared a state of emergency.

My experience with this disease started after I returned to the United States. After two weeks, I came down with a fever and lethargy and a great deal of pain in my left pinky finger. That’s where it all started. My appetite went as well. Then there was severe joint pain and vomiting. It was even hard to keep down liquids. I was in so much excruciating pain that I could not get out of bed.

I tried everything I could find to soothe my body: Vick’s vapor rub, rubbing alcohol and a few other remedies but nothing worked. My wife, Carol, suggested that I try the AIM Mag-nificence® magnesium products. I totally refused at first, but she insisted, so I gave it a try.

That night, I was able to sleep without the pain in my joints and the fever. In the morning, my pain was not as severe in my pinky and other parts of my body. The fever was down, and I drank a large bottle of cherry drink plus Red Rush®. It felt good because I was so dehydrated, and I hadn’t been able to keep food down. I used Magnificence for another week and my joint pain began to diminish.

Apart from my weight loss, I was feeling pretty good, almost like before I contracted CHIKV. I stopped using the Mag-nificence and the Red Rush because I was going outdoors again and eating food. I was good for a week or so, but then the joints in my right pinky finger began acting up and my other fingers started to feel stiff, and then there was more pain.

This time, I used the Mag-nificence three times daily for two weeks straight, non-stop. I was good again within a week. I went to the doctor’s office to have my blood work done. The tests showed that I was 100 percent healthy without any complications.

I hope this testimony shows that the AIM products are the real deal, all-natural, ready to nourish each and every one of your cells. Before I was infected by this virus, I was in perfect health, so be careful and enjoy these foods because health is a gift from God. Thank God for my AIM family.

Testimonials should not be construed as representing results everybody can achieve.

The Ride of His Life

Richard Porter

The solution for Richard Porter, AIM Member, was the recovery and energy from the AIM Garden Trio®—AIM BarleyLife®, AIM Just Carrots®, and AIM RediBeets.

Richard’s problem? Finishing a daunting 300- mile bike ride.

Twice before, the 300-mile bike ride—a ride for charity from Richard’s hometown of Plainview, Texas, to the Dallas-Fort Worth area—had led to a disappointing finish and a lot of questions. The answers came from friend and AIM Director Debra Pugh who introduced Richard to the nutritious beet, carrot, and barley powders of the Garden Trio.

“I was stunned at how good I felt after trying the Garden Trio,” Richard said. “The first time I took it was in place of breakfast in the morning before a workout. I had the incredible energy for the ride—energy that I hadn’t had up to that point. That sold me.”

When he assessed his previous 300-mile ride attempts, Richard identified his problem as being one of recovery and energy. Riding 100 miles in one day is completely exhausting, and Richard aimed to do this three days in a row. On his first two attempts, he made it through two days of cycling before stopping. The third time, with the help of the Garden Trio, he completed the 300-mile journey.

“On the ride, the recovery part of the Garden Trio really became critical,” Richard said. “A trained cyclist can bike 100 miles a day. Can they do it two days in a row? Three days in a row?

“When I took the Garden Trio at night following each leg of the ride, I didn’t have the fatigue and the soreness and the lethargy that I normally had on the subsequent day of a hard ride.”

The ride was not without its obstacles. Richard encountered a twenty mile-per-hour headwind, asthma attacks, seven flat tires, and unexpected road construction. He admits that at age forty-nine he doesn’t have the same energy or stamina as he did in his youth, but he may have found his solution with the Garden Trio.

“It seems to be doing remarkably well for me as an energy drink and a recovery drink,” Richard said. “As an older athlete, being able to do a hard work out, come in and drink the Garden Trio, and get up the next day to work out again, it’s amazing.”

Richard will continue with his charity rides as he raises money for a scholarship endowment for college-age missionaries. His next ride is planned for April or May.

Garden Trio Exercise