Meet the Newest AIM Athlete Sue Phillips-Leclerc

Obstacle course racing is an up-and-coming sport, growing exponentially in popularity. The competition is fierce, but the activity is enjoyable and accessible enough that any fitness-minded person who wants to can sign up and spend an afternoon leaping walls, swinging from monkey bars or crawling through mud beneath barbed wire. In 2011, one million Americans participated in an obstacle course race ofContinue reading “Meet the Newest AIM Athlete Sue Phillips-Leclerc”

The Ride of His Life

The solution for Richard Porter, AIM Member, was the recovery and energy from the AIM Garden Trio®—AIM BarleyLife®, AIM Just Carrots®, and AIM RediBeets. Richard’s problem? Finishing a daunting 300- mile bike ride. Twice before, the 300-mile bike ride—a ride for charity from Richard’s hometown of Plainview, Texas, to the Dallas-Fort Worth area—had led to a disappointing finish and a lot of questions. The answersContinue reading “The Ride of His Life”

Nutritional Strides with AIM

Recently, two of our Australian contingency undertook foot odysseys. Star Sapphire Director and Naturopath Nikola Wilkie marched beachside next to thunderous waves down the coast of western Victoria, Australia, and AIM Australian General Manager, Melinda Lewis walked through the Southern Alps, and both were powered by AIM products. Nikola’s Journey I walked 115km (71 miles) of the Great Ocean Walk along the coast lineContinue reading “Nutritional Strides with AIM”

In the Business of Helping People

Snake River CrossFit boasts a capable staff of well-trained athletes and fitness experts, but the heart and soul of the gym are its owners, Frank and Michaela Beauvais (AIM Members.) They have been married for thirteen years and have two children. As a Captain and a fitness trainer in the Nampa Fire Department, Frank knew that marriage was often difficult for rescue workersContinue reading “In the Business of Helping People”

AIM Energizes at Any Age

“I believe that any kind of exercise is important for aging well. That’s why I began taking hockey lessons offered at a military base. I later met a group of women who get together to play recreational hockey. “I’m forty-three years old, but the group is made up of women of all ages and abilities. We all get together once a week to shoot the puck around. Some haveContinue reading “AIM Energizes at Any Age”

Red Rush Athlete James Olmos: It’s All About Family

It is no small surprise that the first obstacle course race that AIM Member and Red Rush Athlete James Olmos ever participated in was with his family. Together they braved a mud run called the Rugged Maniac. Unprepared for what lay ahead, James, his wife and their three sons scaled eight-foot walls and slid down muck-covered slopes while wearing improper shoes and cotton clothing, just having fun and taking snapshots theContinue reading “Red Rush Athlete James Olmos: It’s All About Family”

AIM Turned My Life Around

Shared by Suzanne Atkinson, AIM Group Builder in Mono, Ontario.    My story goes back to my late thirties. I felt held captive by a chronic fatigue that I could not shake. I never knew from day to day if I would have energy for even mild physical activities. Even enjoyable things like dancing orContinue reading “AIM Turned My Life Around”

Potassium and Magnesium Linked to Fewer Strokes

If you like nutritional meta-analyses, then have I got a treat for you. Two separate papers (one for each gender) were published this year (The American Journal of Clinical Nutrition, International Journal of Stroke) that reviewed the relationship between magnesium, potassium, calcium and the likelihood of strokes. The study on women published in the AJCN, tookContinue reading “Potassium and Magnesium Linked to Fewer Strokes”