It is no small surprise that the first obstacle course race that AIM Member and Red Rush Athlete James Olmos ever participated in was with his family. Together they braved a mud run called the Rugged Maniac. Unprepared for what lay ahead, James, his wife and their three sons scaled eight-foot walls and slid down muck-covered slopes while wearing improper shoes and cotton clothing, just having fun and taking snapshots the whole time. Although James still runs races with his wife and children when possible, he has become a lot more competitive. At forty-seven, he finished his first half-marathon in less than two hours and is considering the possibilities of running full marathons and even a 50k.
Although relatively new to AIM, James has long been an advocate of good health and fitness. He instilled those values in his children. “Parents need the balance of exercise, not only to be an encouragement and an example to their children, but exercise relieves stress and gives you the energy needed to raise children. It’s fine to bake cookies with your kids, but going for a walk afterwards teaches them the balance between enjoying treats while maintaining good health,” James said.
All his sons grew up physically active. His oldest son was on the high school track team and was honored as a scholar athlete. His two youngest boys both followed in their mother’s footsteps—a professional ballerina and modern dancer—and joined their high school dance production teams as well as participating in other sports like lacrosse and soccer. Although his boys have grown, they are still conscious of what they eat and are active. James is very proud of them all.
James was first introduced to the AIM products by AIM Director Sean Henry. “I read his Facebook and blog posts on Red Rush®, and being the curious person that I am, I approached him with questions regarding this magical elixir. Unbeknown to me, he had been reading my Facebook and blog posts about Spartan Race training and events. We ended up having lunch and laughed over the fact that we were both interested in discovering how Red Rush could support my training and race goals.”
James has always been interested in nutrition. He hasn’t eaten pork or beef in twenty years although he regularly enjoys fish and fowl. Each morning, he wakes up and drinks a full glass of filtered water with two teaspoons of apple cider vinegar and AIM RediBeets®. Then he makes a shake that includes ProPeas®, CoCoa LeafGreens®, coconut oil, flaxseed oil, cinnamon, peanut butter, a choice of fruit and almond milk.
“Most athletes are in tune with their bodies. They’re mentally, physically and spiritually aware of changes in their bodies. They’re aware of how slightly tweaking any aspect of their diet, movement or thought can positively or negatively affect their performances. I noticed the positive effects of Red Rush from day one.”
“I noticed the benefits again this year while running the San Diego Half-Marathon. I hit this hill at mile ten, a ‘hill’ that everyone nervously spoke of before the race. Well, I powered up the hill, passing many runners as I made way over the crest. And I felt great at the top!”
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