The Rise of Brain Fog  

If you have ever experienced being in a place where the fog rolls in and obliterates the seascape or landscape, you know the feeling of being enveloped by mist that makes everything around you temporarily disappear.

It has become all too common for the physical sensation of fog to happen mentally, causing the blurring of everyday thoughts. Consequently, it’s no surprise that brain fog became a popular term to describe the cloudy-headed feelings that bring on forgetfulness and the dulling of mental acuity.

Before 2020, brain fog was usually associated with the aging process, even though it is not an official medical or scientific term. Having a brain-fogging “senior moment” found its way into the English language back in the 1990s although some would say in an ageist way.

In 2020, the spread of a potentially deadly coronavirus brought on a literal life halt for the majority of the world’s population. Regardless of age, most of us have experienced brain fog as one of the side effects of daily living through a pandemic. One way or another, the stress and trauma of it all has had a negative impact on us.

One example relates to how the brain functions optimally from habitual behavior that creates patterns that this energy-consuming organ thrives on. However, during the pandemic, so many people switched from working at their places of employment to working at home, which eliminated a pattern of daily routine that the brain recognizes and follows. The resulting rise of brain fog has affected people worldwide, disturbing their cognitive function even if they were never infected with a virus variant that causes COVID-19.

One verbal example of brain fog could be heard in news presenters and other TV hosts who seemed to trip over their words much more frequently as their shows were broadcasted from studios with no audiences or while they isolated at home. Being in the public eye has its share of stress, which was likely intensified by having to perform in pandemic times.

Brain fog is exacerbated by:
• Stress
• Toxins
• Poor diet
• Lack of exercise
• Electromagnetic radiation from devices

Studies published in 2015 and 2019 suggest that there may be a link between brain fog and chronic inflammation in the body. One result is brain inflammation that impedes production of energy in neurons and interrupts communication between these nerve cells. Brain function can slow down, making a person feel fatigued much more easily.

Symptoms of brain fog include:
• Irritability
• Headaches
• Feeling blue
• Mood swings
• Forgetfulness
• Apprehension
• Lack of motivation
• Low energy or fatigue
• Sleep pattern disruption
• Impaired cognitive function
• Difficulty with concentration

Brain fog may be alleviated by:
• Improving diet
• Managing stress
• Thinking positively
• Having sufficient sleep
• Getting regular exercise
• Limiting time spent using devices

AIM for Cognition
Dietary improvements are ways to ease the effects of brain fog. Taking AIM nutrition to supplement healthy eating habits increases the intake of nutrients and phytonutrients that are beneficial for mind and body.

CoCoa LeafGreens contains a mix of leafy superfoods and cocoa powders, which are especially good for boosting the brain. It’s primarily the rich source of flavonoids in cocoa beans that are linked to cocoa’s cognitive benefits.

GinkgoSense takes aim at improving mental acuity with ingredients such as ginkgo biloba (improves circulation to the extremities), curcumin (reduces inflammation) ashwagandha (helps the body to adapt to stress) and lutein and zeaxanthin. Higher levels of lutein and zeaxanthin in the eyes has a direct correlation with cognitive function and brain activity.
Take a break from stress with the topical magnesium in Mag-nificence CWR added to bathwater. It’s a soothing way to soak away stress while soaking in magnesium, high concentrations of which are normally present in brain cells.
If you ever feel the fog rolling in mind-wise, aim for a cognitive boost to clear the mist with nutrition that works.

Published by The AIM Companies

The AIM Companies pioneered the use of plants—barley, carrots, and beets—as vehicles to deliver the body concentrated nutrition conveniently. Founded in 1982 in Nampa, Idaho, The AIM Companies has operations in the United States, Canada, United Kingdom, Australia, New Zealand and South Africa, providing AIM products to more than 30 countries around the world.

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