Whole Body Nutrition Food choices are the most important element of a healthy lifestyle. A diet rich in whole-foods, in fresh foods, in real foods can impact our lives more than almost anything else. The problem is, most of us are eating processed foods, sweetened foods or foods loaded with artificial flavors and chemicals. ItContinue reading “AIM Products and Whole Body Nutrition: A Brief Overview”
Category Archives: Peak Endurance
Vitamin B12 Linked to Academic Performance
I like to call B vitamins “nature’s rogues gallery of loosely related, chemically distinct, water-soluble organic compounds.” Yes. It’s a terrible nickname, but I have a lot of time on my hands. In general, B vitamins play a huge role in cognitive functioning and metabolism, so it may be of little surprise to hear that a study done in Bogota,Continue reading “Vitamin B12 Linked to Academic Performance”
5 Reasons Why Peak Endurance Is Better Than Regular Sports Drinks
Recently on the Red Rush Blog, I wrote about the UC Berkeley report on sports and energy drinks titled “Hiding Under a Health Halo.” The report didn’t have much good to say about the popular electrolyte-having thirst quenchers, except that they may possess some benefits for adult athletes, but were usually consumed by andContinue reading “5 Reasons Why Peak Endurance Is Better Than Regular Sports Drinks”
Peak Endurance for Recovery
Study after study has come out denouncing the benefits of over-the-counter, store-bought sports and energy drinks that mainly target inactive teenagers and youngsters with their marketing. The biggest complaints are that these drinks contain too much sugar, caffeine, have an overabundance of sodium and not enough healthy stuff. My theory is that there is someContinue reading “Peak Endurance for Recovery”
The AIM Companies 