Red Rush: Not Just for Athletes

Sure. There are AIM-sponsored athletes who drink Red Rush to go the extra distance, complete those final reps or laps. But even the non-athletes who make up the majority of people in the world can benefit from increasing nitric oxide levels in their bodies.

The Positive

One of the most important molecules involved in pretty much all of the body’s organ systems is nitric oxide (NO), a colorless and odorless gas. NO relaxes the walls of blood vessels, making them larger and increasing blood flow throughout the body without causing additional pumping effort by the heart. It also may inhibit plaque growth and blood clotting in the arteries.

Even though so much has been reported about the benefits of beet juice nitrate for athletes, a study in the scientific journal Current Opinion in Clinical Nutrition and Metabolic Care (2017) found that, “Dietary nitrate may be most relevant to those with vascular/metabolic impairments, those engaging in short-term, intense exercise, deconditioned individuals, and those with a low dietary nitrate intake.” This means people who are not very fit or have health issues, such as breathing problems, low muscle mass or high blood pressure, may benefit the most by increasing their dietary nitrate intake and raising nitric oxide levels.

Where It All Begins

These days, the hot topic in health is the importance of the microbiome: the microorganisms in the body, especially in regard to good bacteria. The bacterial microbiome living in mouth saliva is responsible for converting dietary nitrate, primarily from vegetables, into nitrite. When it reaches stomach acid, nitrite is converted into nitric oxide. Nitrite conversion to NO can also take place in blood vessels or tissues. But it all starts with saliva.

The moral of this digestive trail is that nitrate from vegetables is incredibly good for your health along with all of the antioxidants, vitamins, minerals and phytonutrients such plant-based food contains. And don’t spit, because you need it to convert nitrate into nitrite to become nitric oxide. Whew!

The Red Rush of Beet Nitrate

Beets happen to be a nitrate-packed vegetable, and one bottle of Red Rush contains the juice of five beets, providing 500 mg of vegetable nitrate. To increase your levels of nitric oxide, you can’t go wrong in knocking back a daily bottle of Red Rush. See how far it takes you.

[References accessed July 6, 2018]

Red Rush for the Long Run or Walk

How important is blood flow to our health? Why do we need to know about its importance or even how circulation works?

Do We Need a Circulation Education?

The word “circulation” is often brought up when there’s a health issue. Poor circulation leads to sensations of tingling, numbness, pain or muscle cramps often in the extremities: arms and hands, legs and feet. But poor circulation isn’t a condition. It’s often an indicator of an underlying health issue, possibly diabetes, heart problems or obesity. It may also relate to the physical state of the arteries that blood flows through.

Whatever the underlying cause, it is vital that this red rush continues to flow. It’s essential for maintaining good health. The circulatory system is like an internal river of life with a multitude of tributaries that allow nutrient- and oxygen-rich blood to reach the cells of the body. Interestingly enough, Red Rush beet juice concentrate can help to maintain this red rush coursing through the arteries.

The Arterial Connection

Of all of the possible underlying causes of poor circulation, starting with the “internal river and its tributaries” is a good place to begin because the arteries encompass the flow of blood.

If your arteries narrow, the pressure from blood flow increases, just as water in a wide, rushing river would increase in force where it narrows or is obstructed by boulders or a dam. Pressure builds at these points.

Your blood pressure increases if plaque from cholesterol or fatty deposits builds up on the arterial walls, making them narrower or harder. Lined with a layer of cells called the endothelium, arteries are normally smooth and elastic, which allows for normal circulation.

The “Red Rush” Rush

So what happens to arterial walls when you drink Red Rush? They relax. Why?

Beet nitrate—500 mg per shot of Red Rush—is converted into nitrite by the bacteria in your saliva. The nitrite is further converted into nitric oxide when it reaches your stomach.

Nitric oxide is an amazing molecule that has an equally amazing effect on arteries. It relaxes them so that they widen, allowing improved blood flow and lower blood pressure. This means that oxygen-rich blood has enhanced circulation throughout the body, allowing you to maximize your oxygen uptake. And when you use oxygen to the max during physical activity, it improves your stamina.

Suppose you normally go for a walk or a run and at a certain point, you find yourself becoming out of breath. By drinking Red Rush two hours before your walk or run (to allow time for conversion from nitrate to nitric oxide), when you reach that normally out-of-breath point, you’ll find that you can keep going because you’re getting a nitric oxide boost of stamina.

And if you’re a runner but not exactly the fittest on the block, beet juice helps to reduce your oxygen consumption.

Whether you’re a fit-as-a-fiddle athlete or a former couch potato on the move, Red Rush beet juice concentrate offers a natural way to boost nitric oxide levels that improve your physical endurance.

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The AIM Companies has been dedicated to improving the quality of people’s lives with life-changing products like BarleyLife and Red Rush and by rewarding passionate Members with a free-enterprise compensation plan.

Red Rush Powers Sue On!

In April 2018, AIM-Sponsored Athlete Sue Phillips-Leclerc faced another beast . . . the Spartan Beast in New Jersey that is. This means Sue endured over 12 miles and more than 30 obstacles that include climbing ropes and crawling under barbed wire until crossing the finish line.

This is something Sue does for fun: testing her strength, endurance and resolve. In the end, she placed 3rd in her age group in the Spartan Beast. Red Rush is an essential supplement for her intensive training and challenging competitions.

The Beastly Beginning

“I guess I was always big into working out, mostly just going to the gym and lifting weights,” Sue explained. “I was a spin instructor for probably 15 years. And I love the mountains and trail running.”

After Sue entered her first Spartan Beast in Killington, Vermont, she was hooked. Both her husband, John Leclerc, and her daughter, Red Rush Athlete Taylor Witkiewicz, were great motivators because they competed as well.

Mountain Life

Sue and her family live in Plattsburgh, New York, in the Adirondacks, so their virtual backyard contains 46 high-peak mountains. “We spend a lot of time on the trails in the summertime,” Sue said. “Sometimes we’ll go hiking, and I’m religious about taking Red Rush. But occasionally my husband will say, ‘Oh man, I forgot to drink my Red Rush!’ It’s so funny the difference that it makes. It gets the blood flowing and increases stamina.”

Even their 2018 travels took them to high heights and physical challenges: Banff and Jasper in the Canadian Rockies and the 6-Pack of Peaks Challenge™ in Southern California. Red Rush came along for the bumpy ride.

Training Schedule

Sue’s day job as a speech therapist in a public school means that she has an interesting work-week exercise routine. “I get up at 3 a.m. and train for 2 hours, a combination of running and weight training,” Sue stated. Her husband set up a workout room in their garage that she half-jokingly refers to as a torture chamber. “I work out six days a week.”

Her job gives her the summers off to focus on training for upcoming events, such as the August 10 North American Obstacle Course Racing Championships and the September 15 Killington “ULTRA”, which is at least 30 miles and double the obstacles of the Beast.

To power Sue on, Red Rush will be her supplement of choice because “Red Rush makes a world of difference for training and competitions.”

Testimonials should not be construed as representing results everybody can achieve.

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The AIM Companies has been dedicated to improving the quality of people’s lives with life-changing products like BarleyLife and Red Rush and by rewarding passionate Members with a free-enterprise compensation plan.

Race Walking with Red Rush

By Anel Oosthuizen, AIM-Sponsored Athlete in George, WC, South Africa

Life is not measured by the amounts of breaths you take, but by the moments that take your breath away. This has been my motto since I was a little girl in an oversized red T-shirt.

I was born and raised in a small town called George, located in the Western Cape of South Africa. When I began primary school, I used to compete in everything athletic just because I loved sports so much. I even tried shot put, but let’s just say that it just wasn’t meant to be.

My journey as an athlete really began when I was only seven years old, doing short distances. When I was nine, I started doing the middle distances, up to 1200m. I have always enjoyed doing the endurance events more than any other discipline.
I started race walking when I was 10 years old. So much has happened ever since, winning five gold medals at the National School Championships, attaining six South African Senior titles and breaking seven SA records. I’ve been able to travel to 14 countries and compete in the 2016 Summer Olympics in Rio de Janeiro.

Throughout my ed­u­cation and sporting career, I have had an amazing support system. My parents have stood by my side, motivating and supporting me ever since I can remember. I realize every day how privileged I am to have been able to receive this kind of support my entire life. I am now a full-time teacher and athlete, enjoying every bit of juggling this thing called life.

In February 2018, I began using Red Rush beet juice concentrate. As an
endurance athlete, I have to always be ready for competitions. After a month of using Red Rush, I felt more energized and noticed that my recovery time really improved after long, hard training sessions.

The fact that Red Rush is a natural product is a huge bonus. I can truly recommend it to any athlete. Besides, Red Rush is so concentrated, it conveniently fits into small bottles that don’t take up much space in a gym bag.

I give huge thanks to AIM and Red Rush for making my life easier with fast recovery and great nutrition.

Testimonials should not be construed as representing results everybody can achieve.

–♦♦♦–

The AIM Companies has been dedicated to improving the quality of people’s lives with life-changing products like BarleyLife and Herbal Fiberblend and by rewarding passionate Members with a free-enterprise compensation plan.

Red Rush for the Ages (Video)


Red Rush™contains concentrated beet juice that generates a nitric oxide boost, providing improved physical endurance. For performance, stamina, and recovery, the body craves an infusion of nitric oxide through whole-food, natural sources. Red Rush meets this need with a highly concentrated beet juice shot. Nitric oxide significantly impacts blood flow and oxygenation, two keys to improving athletic and physical performance.

Red Rush (Athletic) Video


Red Rush™contains concentrated beet juice that generates a nitric oxide boost, providing improved physical endurance. For performance, stamina, and recovery, the body craves an infusion of nitric oxide through whole-food, natural sources. Red Rush meets this need with a highly concentrated beet juice shot. Nitric oxide significantly impacts blood flow and oxygenation, two keys to improving athletic and physical performance.