BioVivify’s Astaxanthin

Introducing BioVivify to the product lineup back in July 2022 put the first nutricosmetic on the AIM map that designates a path to good health. As an inner cosmetic, BioVivify is a dietary supplement that can improve the health of your skin, hair and nails.

The primary ingredient is microalgae-sourced, AstaReal® astaxanthin, a carotenoid with extraordinary antioxidant properties. Astaxanthin cannot be synthesized by your body, so you have to get it from dietary intake.

Seafood sources of astaxanthin include lobster, salmon and shrimp. But you would have to regularly eat seafood to come even close to the 180mg of astaxanthin in just one canister of BioVivify. For example, a daily 2-capsule serving of BioVivify gives you 6 mg of astaxanthin compared to the 3.6 mg in a daily 165-gram serving of wild salmon.1

It makes sense to supplement your intake of astaxanthin to take advantage of not only its visible benefits but the inner health support that research continues to reveal, including its antioxidant, immunomodulator and neuroprotective activity.2

One fascinating area of astaxanthin studies is its positive effect on the brain. In fact, AstaReal® astaxanthin received the NutraIngredients-Asia Award
for cognitive function ingredient of the year in 2022.3

Astaxanthin’s unique molecular structure allows it to cross the blood-brain barrier, providing an incredibly protective antioxidant for brain health. In comparative studies, astaxanthin has been shown to be 6,000 times more potent than vitamin C in neutralizing free radicals that cause oxidative stress (see note). And unlike many other carotenoids, astaxanthin neutralizes without becoming a pro-oxidant that accelerates the oxidation of other substances.4

Taking BioVivify can improve the health of your skin, hair and nails, and research continues to reveal that you may be getting a whole lot more from its astaxanthin.

Note: Even though astaxanthin is such an incredibly potent antioxidant, vitamin C remains an essential nutrient and antioxidant for your body as well as an integral BioVivify ingredient for optimizing collagen production.


Published by The AIM Companies

The AIM Companies pioneered the use of plants—barley, carrots, and beets—as vehicles to deliver the body concentrated nutrition conveniently. Founded in 1982 in Nampa, Idaho, The AIM Companies has operations in the United States, Canada, United Kingdom, Australia, New Zealand and South Africa, providing AIM products to more than 30 countries around the world.

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