A Rebranding Word or Two

The year 2019 introduced the AIM rebranding throughout its entire product line, literature and online presence. This massive undertaking for a moderately sized business has required a gradual transition over time.

Since the inception of giving AIM a new look in the world of network marketing, a selection of redesigned product labels have entered the marketplace at varied times as each country experienced an out with the old and in with the new label transition.

As each new label appears, a new product datasheet is made available for Members to use and share.

Behind the scenes, AIM techies had been meticulously recoding the design of the website, which officially launched in January 2020.

The rebranding transition will continue until the entire line of AIM products have the new look.

In the meantime, AIM has received a lot of rebranding feedback from Members. One of the most recent comes from Laura Kirsten, who is an AIM Director in South Africa.

Laura’s reaction to the changes is pretty much everything that a company rebrand could hope for, and AIM appreciates her following words:

“I absolutely LOVE the new AIM website and product labels. I am so proud to be able to share the new website with prospective Members. It has made signing up so much easier.

“I am a millennial (I just make it in!), and I am also a brand and digital specialist, so I absolutely appreciate the direction that AIM is headed in and the possibilities for growth in both my own downline and that of The AIM Companiesas a whole.

“I visit the website several times a day for resources and also to track points: I love the new dashboard!

“I am equally excited about the new labeling. The refreshed logo clearly indicates how the business is gearing up. The packaging is fresh and modern and something I can’t wait to splash across my social media feeds.

“Thank you, AIM, for staying relevant.”


The AIM Companies has been dedicated to improving the quality of people’s lives with life-changing products like BarleyLife and Herbal Fiberblend and by rewarding passionate Members with a free-enterprise compensation plan.

Published by The AIM Companies

The AIM Companies pioneered the use of plants—barley, carrots, and beets—as vehicles to deliver the body concentrated nutrition conveniently. Founded in 1982 in Nampa, Idaho, The AIM Companies has operations in the United States, Canada, United Kingdom, Australia, New Zealand and South Africa, providing AIM products to more than 30 countries around the world.

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