Why Premium Protein Is Worth Its Weight in Muscle


Anyone can go to their local Everything-Mart and pick up a gigantic tub of whey protein powder for about fifty bucks. It seems like a good deal because, good gosh, that tub is huge and there is just so much protein in it.

However, a series of lawsuits have revealed that a lot of the name-brand protein makers may not have been making as much protein as they have advertised.  Recently, an article published in Forbes looked at the string of lawsuits brought against some of the top protein supplement makers, alleging they have been “protein spiking,” using fillers like nitrogen and free-form amino acids (the building-blocks of protein) instead of actual protein in order to save money.

According to these allegations, some companies are producing protein powders with less than half the protein that’s advertised. Others have been accused of adding (non-harmful) ingredients without putting them on the label, a practice that’s illegal.

The problems seem to have started when the price of the material needed for whey protein supplements increased, so instead of raising their prices in a very competitive retail market, the companies allegedly used cheaper filler or increased the nitrogen in the product. (Protein is often measured indirectly by examining nitrogen content).  The lawsuits are still pending, so we will have to see what becomes of this scandal.

The AIM Companies has been selling premium pea protein in the form of ProPeas for several years now, and we are consistent in our commitment to quality, honesty and integrity. Our tubs are a little smaller than those retail monstrosities you’ll find at the drug or department store, but you can always count on us to provide exactly what’s on the label.  That’s kind of our thing. We’ve been selling all-natural whole-food supplements for over thirty years.

You don’t spend all those hours in the gym, sweating, running and throwing up weights just to waste your time with cut-rate protein powders that compete to undercut the competition by decreasing quality.  If you’re willing to put that extra time and effort building up your body in a manner that most people won’t, isn’t it also worth switching to a premium protein like ProPeas?

ProPeas by The AIM Companies: 12 grams of clean, vegan, non-GMO pea protein in every serving. It’s worth its weight in muscle.

Published by The AIM Companies

The AIM Companies pioneered the use of plants—barley, carrots, and beets—as vehicles to deliver the body concentrated nutrition conveniently. Founded in 1982 in Nampa, Idaho, The AIM Companies has operations in the United States, Canada, United Kingdom, Australia, New Zealand and South Africa, providing AIM products to more than 30 countries around the world.

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