Teaching the Virtues of Nutrition and Free Enterprise


Royal Emerald Director Loren Schiele of Dallas, Texas, is the proud father of four grown, successful boys — all raised on BarleyLife and the AIM products and instilled with the virtues of nutrition, hard work and free enterprise.

Loren married his wife Kathleen at age twenty-six. The two were already interested in nutrition before they had their first child. They ate healthy and even made homemade bread. When Kathleen’s father became ill, they learned about the AIM products and phoned AIM for more information. AIM provided Loren with a list of local sponsors who, unfortunately, didn’t return his calls. This shows how important follow-up is, especially considering Loren and Kathleen have reached the Million Dollar Club. So Loren searched online and discovered Star Sapphire Director Marion Hayden who called him back within five minutes.

“She’s been a very, very good sponsor. Every single contact is important. You never know which person is going to take it and turn it into a business,” Loren said. “When I first started, I didn’t intend to be in business. But I had some experiences with MLM and knew the potential and what it was all about.”

In 1995, Loren was given a couple months of free internet service through a coworker’s son, and from that starting point, Loren built his now-flourishing AIM business. Loren and Kathleen’s hard work and business acumen allowed them to teach their children through example.

“They are all pretty much self-starters and self-motivated,” Loren stated. “That was our lifestyle. It’s what we instilled in them. We home-schooled our boys and did everything from an adventure-learning standpoint. We took them to the AIM Conferences because everything was a possible learning experience.”

Their son, Jason, is the youngest firefighter ever in Carollton, Texas, and is currently undertaking paramedic training. Steven won a fellowship at Ohio State University where he’s a grad student studying psychology. Daniel works in marketing and finance for the Fossil Group, and their eldest, Michael, is an information technology whiz for a financial company.

All the boys were raised on BarleyLife and continue to use the AIM products to this day. The three youngest sons enjoy weightlifting and have all used Red Rush and ProPeas.

“I tried to teach them the importance of whole foods and eating as natural as possible,” Loren said. “It was considered a rare treat to eat something that wasn’t a whole food. To make natural foods the norm, that was the biggest thing.”

Published by The AIM Companies

The AIM Companies pioneered the use of plants—barley, carrots, and beets—as vehicles to deliver the body concentrated nutrition conveniently. Founded in 1982 in Nampa, Idaho, The AIM Companies has operations in the United States, Canada, United Kingdom, Australia, New Zealand and South Africa, providing AIM products to more than 30 countries around the world.

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