The AIM REPLY to K-Beauty

Over the past 20 years, the culture of South Korea has found a presence around the globe. Examples include popular K-pop groups like Blackpink and BTS, the multiple Oscar-winning film “Parasite” and the most streamed show of all time on Netflix, “Squid Games.” Ahead of all of these cultural phenomena arriving on Western shores wasContinue reading “The AIM REPLY to K-Beauty”