Making specific health claims in testimonials has to be backed up by evidence-based science. For the most part, there’s nothing scientific about Members relating their personal experience about the health benefits of using the AIM products. But that does not take away from the power of their words.
When The AIM Companies™ publishes these personal stories in Living Well magazine, they come with the disclaimer: Testimonials should not be construed as representing results that everyone can achieve.
That’s the thing about personal experience. Just because something positive happens to someone after taking AIM nutrition does not guarantee the same thing will happen to someone else. Nevertheless, a 40-year history of improving and maintaining people’s health speaks testimonial volumes about the benefits of integrating AIM products into your lifestyle.
Imagine people who are facing health challenges, looking for answers and trying to stay positive. The severity of their situations will vary, but it’s all relative to the individual ordeal. Somewhere along the way, they may meet a Member who shares personal experience about using AIM nutrition or gives them a Living Well magazine with a testimonial about someone who went through a similar health challenge. It can plant the seed of a supplemental solution, which is one of the reasons Members are encouraged to tell their stories about the benefits of using AIM products.
If you are an AIM Member, you can log in to your membership at theaimcompanies.com and read Living Well magazines published from 2020 to the most recent.
Over the past two years, it is interesting to note Member experiences before and after the onset of the pandemic. Take the adventures of people such as Aaron Noakes hiking the Appalachian Trail in 2019 and AIM Director Char Pelfrey (in the AIM Member Spotlight*) and her husband, Jerry, heading west in the summer of 2020 and 2021 to wander mountain miles with masks in hand. Clicking on the individual years above will take you to the issues of Living Well magazine that contain their remarkable journeys powered by AIM nutrition.
Covering a lot of ground with testimonials from three countries is the February 2020 issue. AIM Preferred Member Jozua Scheepers and his family in South Africa get extra help from BarleyLife Xtra. In the USA, Michael Golden gets relief from back pain from CalciAIM and the Garden Trio. By using a variety of AIM products, AIM Preferred Member Karina Gerhardt-Strachan gets some much-needed tooth support in Canada.
The lockdown in South Africa was reflected from four perspectives in the June 2020 issue of Living Well. Also included are testimonials from the USA and Canada, shared by 7-year-old Adelia Thompson (daughter of AIM Star Sapphire Directors Joy and Nathan Thompson in Dundee, Ohio) and 78-year-old AIM Director Mary Haynes in Barrie, Ontario. Now in his nineties, AIM Athlete Lew Hollander makes a testimonial appearance as well.
The benefits of nutrition that works spans all age groups, and scores of testimonials have been published in Living Well magazine that relate this. Appropriately, Members who have their stories go to print receive a nutritional gift as a modest thank you from AIM.
And it’s not only humans who benefit from AIM nutrition. Specific AIM products provide a healthy boost for pets, including a cat called Lilly (April 2020) and a German shepherd named Belle (July 2021).
(Check out the Pet Health datasheet for specifics.)
Spotlight on Members
During the past two years, a number of individuals have had testimonials published in Living Well magazine that placed them in the Member Spotlight* on the AIM website.
October 2020 features AIM Director Lora Wishart, steward of the environment. AIM Directors Frank and Bernadette Pickett showcase their dancing talents and community contributions in the March 2021 issue.
Living Well June 2021 presents the well-being perspective of AIM Group Builder Daniel Matthews, the man at re-think-health. December 2021 ends the year with the most recent recipients of the spotlight: AIM Directors Kees and Darlene Vandermey, who cycle for the benefit of others.
Testimonials on Social Media
The online world of social media platforms has given voice to AIM supporters around the world. A number of their concise comments have appeared on the pages of Living Well magazine, including October 2021’s BarleyLife blitz and December 2021’s product variety. Each supportive comment made on the World Wide Web is positive word of mouth for AIM nutrition.
Getting Down to Business
The opportunity of having a business as an independent distributor of the AIM products is available to each and every Member. Testimonials from those who have taken this path have also graced the pages of Living Well magazine.
AIM Chairman’s Club Director Toni Lund shares her thoughts on how to make your dreams happen with AIM in the March 2020 issue. In the October 2020 edition, AIM Director Mari Nel shows how she built her AIM business, emphasizing that you can do it too.
Even with success, you have to grow with the times as AIM Chairman’s Club Director Carolyn Kling-Keech notes with a youthful perspective on her AIM business, shared in the April 2021 Living Well magazine.
The May 2021 issue includes two more unique perspectives on having an AIM business. AIM Director Janet Breitkreutz recounts the unexpected curveballs in a mom’s life that eventually led her to having an AIM home-based business. And AIM Director Ilze van Pletzen sharesher joy in having an amazing AIM business.
Inspirational on many levels, health and business testimonials often begin by sharing personal health benefits and lead to improving the well-being of others. In the end, the point of sharing testimonials is the positive difference they can make, contributing to the pursuit of living well.
Testimonials should not be construed as representing results that everyone can achieve.