Knowing Your Botanicals

When you make yourself a cup of herbal tea,  
Do you ever wonder how it came to be?
And when you buy a supplement,
Was your hard-earned money well spent?

The above lines are certainly not great poetry, but they do get to the heart of this blog: botanical sources. “Where do the botanicals in herbal teas and supplements come from?” is a good question to ask yourself before using a product.  

The botanical business is big. Consumers spent over 9.5 billion dollars on herbal supplements in 2019. And given the COVID-19 years of 2020 and 2021, that dollar amount has likely increased as a result of people looking for natural ways to support their immune systems.

The inherent problem is that you don’t always know how plant ingredients are sourced. But you can be relatively sure that efficacy is questionable in the cheapest products, which also may mean a high cost not only to you but to the environment and the people involved in directly growing and harvesting the ingredients.

What Do You Do?

Thanks to the availability of research that can be found in recommended books, credible websites, etc., you can educate yourself. It may take a little more time to make a buying decision, but it will be both time and money well spent.

A trustworthy company like AIM makes decision-making even easier. For example, knowing that The AIM Companies has consistently delivered wholesome, high-quality nutritional products for almost four decades is the kind of reliability you want. 

Being in the business of botanicals for so long also means an innumerable number of people have been experiencing the health benefits of AIM nutrition for nearly forty years. Many Members and customers who order AIM products share the products with others, so it is impossible to calculate the total number of AIM users worldwide.

The Business of Botanicals

Exploring the healing promise of plant medicines in a global industry, The Business of Botanicals is an informative book written by Ann Armbrecht, director of the Sustainable Herbs Program, which receives help and support from the American Botanical Council: a reliable source of herbal information.

In her book, Ann describes some of her experiences in going to the source of botanical ingredients, sometimes finding herself in distant lands where cleanliness and ingredient labeling are lacking. (Click this link for an audio sample.)

The purity and proper identification of botanical sources is a realistic concern. However, AIM would never use questionable sources. And if there is ever a question of purity or identification, the testing of products by AIM as well as by third-party laboratories would root out any unacceptable ingredients.

AIM has been in the botanical business for a very long time with incredibly popular products such as BarleyLife, CellSparc 360, Composure, GinkgoSenseHerbal Fiberblend and ReAssure SP. Along with coming from sustainable sources, AIM product ingredients go through rigorous testing procedures that ensure not only the actual amounts on each label but high-quality botanicals in their purest and most efficacious form.

The fact of the matter is that when you take AIM products, you can be confident in knowing your botanicals are the very best available.

Published by The AIM Companies

The AIM Companies pioneered the use of plants—barley, carrots, and beets—as vehicles to deliver the body concentrated nutrition conveniently. Founded in 1982 in Nampa, Idaho, The AIM Companies has operations in the United States, Canada, United Kingdom, Australia, New Zealand and South Africa, providing AIM products to more than 30 countries around the world.

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