Your personal page is a great way to remind your friends that its time to reorder or help them achieve better health, but if you want to engage new people, you should think about creating a Facebook business page.
A business page has many advantages. It allows you to focus in on a singular issue and advertise to a worldwide audience.
Focusing on a single issue is paramount to building a customer base from outside your personal circle of friends. Here’s an example: If you like the TV show The Gilmore Girls (I have never seen it personally, but I know it exists), and you post about The Gilmore Girls alongside your nutrition business, a new customer may become confused by your message. The Gilmore Girls may be a great show, but it has very little to do with nutrition. The customer might think, “Hey, this person cares more about The Gilmore Girls than they do helping me live a better life. I will shop elsewhere.”
Imagine if Wal-Mart or Target began randomly talking about how much they liked the movie Back to the Future instead of their retail offerings during their commercials. It would be a very confusing message, and you might end up taking your business to K-Mart.
A Facebook business page allows you to craft and control a singular message. This breeds trust with consumers and gives you an air of authority. After seeing good results, they will come to trust your advice.
The biggest complaint about building a business page is “I have no followers!” Of course, you’ll probably ask your friends to follow your business page, but they are already your friends and you probably already advertise to them anyway. It seems a hopeless cycle at first. But the journey of 1,000 miles starts with a single step.
The easiest way to engage and meet new people is through advertising, and you’ll need a Facebook business page to do that. Placing an ad is a relatively simple and inexpensive process, and it allows you multiple advertising opportunities.
Placing a Facebook the actual ad is a mostly straightforward affair. Facebook does most of the work for you. You only have to create an ad and pay for it. However, it should be noted that Facebook places a lot of restrictions on what can and can’t be said in an ad. For instance, Facebook does not allow before-and-after photographs and it mostly disallows claims made in the the second person (anything using “you” Like: You will be healthy. You will lose weight. Do you feel tired?) It may take some fiddling to create an ad that’s approved, but it’s pretty easy all together.
You will also need to choose a demographic and a dollar amount. This will determine the size of your audience.
We recently ran a Facebook ad, using the story of Lew Hollander to engage potential beet juice drinkers.
As you can see, we reached over 1,600 people for only forty dollars.
Out of those 1,600 people, 70 of them liked the post. Several people began following Red Rush on their own, and we then invited every person who liked to post to follow Red Rush. Several did. We now advertise to these people every time we place something on Facebook. That’s quite a value in the long run.
Additionally, we used the GoBarleyLife marketing platform, so anyone who clicked through to the ad, had the chance to become a lead in our capture page.
We received 7 leads (which we farmed out to Members), and many of these leads came with telephone numbers and email addresses. That means, the Members who received the leads can continue to advertise or talk to these contacts and help them with their nutrition.
If you’re looking to expand your business online, the easiest and most efficient place to start is probably a Facebook business page.