One of the Most Popular AIM Products Among Local CrossFitters May Surprise You

fit n' fiber

Recently, I interviewed Frank and Micheala Beauvais, the owners of Snake River CrossFit and AIM Members, for Living Well Magazine.  The article will likely appear in the February issue. I published most of Michaela’s interview on The Red Rush Blog because the information about CrossFit and exercise was great and I felt that it really spoke to that Red Rush demographic. However, in both pieces, I had to leave out their amazing product testimonials due to space constraints or the marketing split. The husband-and-wife team each had a great testimony about Red Rush, but they also had amazing things to say about fit n’ fiber.  I’m not one to let great testimonies go to waste, so here’s what they said.

” The fit n’ fiber has changed my whole life.  Without going into too much detail, I seriously struggled with an angry gut for 7 years.  I had been through nutritional councilors, Gastro specialists, and wholistic practitioners all without solution.  Ryan & Phil hooked me up with a few samples, and I’m so grateful!  My digestion is much more regulated, and I’ve been able to reintroduce some foods I had been without for a long time.”

– Michaela Beauvais

“The fit n’ fiber is awesome. My eliminations have never been better.  I absolutely dig the fit n’ fiber.”

-Frank Beauvais

Magnesium Has Gone Mainstream But So Has Magnesium Deficiency


A recent story published on proves that magnesium and magnesium deficiency have finally nabbed the spotlight of the mainstream media. CNN interviewed Dr, Danine Fruge the Associate Medical Director at the Pritikin Longevity Center in Miami, Florida who reminds us that less than 25% of the US populace receives their daily allotment of magnesium.

Without magnesium your heart would not beat. It regulates muscle and nerve function. It’s involved in the production of DNA, protein and bone.  It’s an electrolyte so it helps move electricity through the body. It has a role in blood glucose control and blood pressure regulation. But most people aren’t aware they are lacking in this crucial micronutrient. Magnesium deficiency has been dubbed, “The invisible Deficiency” by medical experts.

Meet Joe Black
Magnesium was discovered by Joseph Black

The symptoms of magnesium deficiency are often hard to catch because A) the deficiency is hard to test for and b) deficiency is often a side effect of something more serious like an illness or alcoholism.  Side effects of low magnesium levels include: Leg cramps, numbness, seizures, foot pain, muscle twitches, loss of appetite, nausea, vomiting, fatigue, weakness. And if you run out of magnesium,  your calcium and potassium levels may also become depleted, leading to further health problems. (I recently wrote about what happens when you don’t get enough potassium on The Red Rush Blog).  Other more severe side effects include personality changes, abnormal heart rhythms and coronary spasms.

Source NIH:

In the CNN article, Dr. Fruge pinpoints the biggest threat to magnesium levels: Soda, caffeine and alcohol. Also, there are a lot of medications that deplete magnesium as well. (Talk your doctor).  (Think about your magnesium tonight as you celebrate the New Year).

Vitamin D Supplements
We also sell an oral source of Mg.

 Health Benefits of Magnesium:

For informational purposes only. Not to be construed medical advice. 

1. Cardiovascular Health:

A study out of Harvard published in the American Journal of Clinical Nutrition found a link between higher intakes of magnesium and a 22% risk reduction of ischemic heart disease and a 30% risk reduction of cardiovascular disease. Another Harvard study found that magnesium may reduce the risk of stroke by 9%, and a scientific paper published in Europe reported that magnesium supplementation reduced blood pressure by 4 mmHG points systolic and three points diastolic.

2. Magnesium Reduces Inflammation Markers

Web MD:Adults who consume less than the recommended amount of magnesium are more likely to have elevated inflammation markers. Inflammation, in turn, has been associated with major health conditions such as heart disease, diabetes, and certain cancers. Also, low magnesium appears to be a risk factor for osteoporosis.

3. Magnesium Is Used to Treat Constipation

That’s why it’s the active ingredient in most laxatives.

4. Diabetes

From Dr. OZ Blog

Perhaps the area where magnesium could have the biggest impact is in the prevention of diabetes: Scientists have proven that magnesium levels are low in people with diabetes; people with higher magnesium levels do not develop diabetes; and that supplementing with magnesium appears to help reverse pre-diabetes.

5. Eclampsia 

Magnesium sulfate is often used to treat pre-eclampsia.

6. Asthma 

Doctors are looking at magnesium as a way to treat asthma.

7 Supplements for Optimal Wintertime Health


As far as winter goes, we’re in the thick of things. The days are about twelve minutes long and the nights last over thirty years.  The streets are icy. Our cars are dirty, and it’s just plain cold no matter where we travel. Christmas is over, and we still have to suffer  winter for two more months before the first green blades of spring thrust hopefully through the sheet of ice that blankets the still earth.  The short days, the lack of sunlight and the brutal cold and being trapped indoors all have the potential to affect our health negatively.  Here are seven things you can do to protect yourself from the icy grasp of Old Man Winter.

1. Vitamin D

Without adequate exposure to sunlight, many of us won’t get the vitamin D we need. Vitamin D is vital for helping maintain healthy bones and bolstering the immune system. Additionally, vitamin D has been linked to seasonal affectiveness disorder, although it is unknown whether vitamin D deficiency causes SAD or vice versa. (or possibly a third thing).

Products, CalciAIM, Veggie D

2. Nitric Oxide

Did you know that our bodies produce nitric oxide when we stand in the sunlight? Nitric oxide is a signaling agent that widens blood vessels. This can lead to a drop in blood pressure. It also improves blood flow to the extremities, keeping those piggies warm even on the coldest nights.

Products, Red Rush, Redibeets

3. Omega 3

Several recent studies on omega-3 fatty acids have found that they may be pivotal at staving off the winter blues. One study found that Omega-3 fatty acids may make it easier for the brain to produce serotonin, the warm-fuzzy-feeling chemical. A lack of serotonin may cause SAD sufferers to crave carbs because the carbs promote serontonin as well. So, in theory only, you might be able consume low-cal omega-3s to curb high-cal carb cravings during the winter.

Product, AIMega

4. Vitamin C

People tend to congregate indoors during the winter, flooding the room with their germs. One well-timed, germ-laden sneeze may be able to lay out 60% of a room’s population, according to a rough guesstimate that I made just now.  So it’s ever important to bolster your immune system. We all know that nothing helps the immune system like vitamin C, so get some before get-togethers.

Products, Peak Endurance, BarleyLife Xtra

5. Antioxidants

Antioxidants are a stalwart immune-boosting companion to vitamin C.  They keep your immune system strong by protecting your body from free radical damage.

Product,Proancynol 2000 

6. Probiotics

There is some good research out there that indicates that a healthy gut environment also enhances the immune system. Additionally, researchers found a link between increased immune cells levels and activity and the consumption of probiotics.

Products, FloraFood

7. BarleyLife 

During the winter, produce might be scarce or very expensive. No doubt about it, BarleyLife is nutritionally dense. Two spoonfuls of BarleyLife contain a per-gram  battery of vitamins and minerals unmatched by most other super foods.  It’s the simple and inexpensive way of getting your greens during the gray time of the year.

Product, BarleyLife


A New Reason to Use Cranverry+


Cranverry+ is very good at what it does. It promotes urinary tract health and protects the body against the candidiasis, more commonly known as a yeast infection. Most of us don’t deal with these problems on a daily basis, knock on wood. So you might then say, “Hey, now that my UTI problems are all gone, what will I do with the rest of my Cranverry+?”

Well, folks, some new research indicates that resveratrol is good for more than just keeping the bladder blues at bay. It also has been directly linked to heart health. Resveratrol–a compound commonly found in wine but also in Cranverry+–has long been associated with cardiovascular wellness, but the mechanisms, the hows and whys, were unknown. A collaboration of researchers from all across Europe finally figured out the process by which resveratrol protects against cardiovascular problems.

From Medical News Today

“The researchers discovered that the natural substance binds to the regulator protein KSRP and activates it. KSRP reduces the stability of messenger RNA (mRNA) in connection with a number of inflammatory mediators and thus inhibits their synthesis. We now know more precisely how resveratrol inhibits the formation of the inflammatory factors that trigger cardiovascular diseases.”

“This is an important finding in view of the fact that more recent research has shown that cardiovascular diseases are significantly promoted by inflammatory processes in the body,” said Pautz. Cardiovascular disorders, such as myocardial infarction and strokes, frequently occur in association with chronic inflammatory diseases, such as arthritis. The natural substance resveratrol thus has major therapeutic potential, particularly when it comes to the treatment of inflammatory diseases that can cause serious damage to the cardiovascular system.”

The 8 Micronutrients People Aren’t Getting Enough Of

In an interview with NutraingredientsDr. Baiz Frei from the Linus Pauling Institute said he’s concerned that people aren’t getting enough micronutrients in their diets. He also said that a healthy diet is the first step toward correcting these deficiencies and that supplements are the next one. What are the 8 biggest micronutritional deficiencies according to him? Here’s a list and here’s our products that have them.

1. Vitamin A- Just Carrots 420%


2. Vitamin C- Peak Endurance, 72%


3. Vitamin D- Veggie D,  250%


4. Vitamin K– BarleyLife, 100%

BarleyLife_360g (2)

5. Vitamin E, CoCoa LeafGreens, 2%


6. Calcium- CalciAIM, 38%


7. Potassium- Red Rush, 20%


8. Magnesium- Mag-Nificence, Topical



Added Sugar Linked to High Blood Pressure. Salt Linked to Headaches


How many comic strips have we sat through where a stereotypical husband stares longingly at a hoagie or sits slumped over a salad because their stereotypical cartoon wife disallows them from eating salt due to high blood pressure?  The husband is usually wearing a white tank top and a pork pie hat, the wife with arms crossed,  possibly holding a rolling pin or wearing curlers in her hair. Comic strips are weirdly bleak when you deconstruct them. But anyway, the good news for salt lovers and cartoon husbands is that according to a new study published in Open Heart, added sugar contributes to heart disease more than salt. However, more bad news about salt has soon followed.

In fact, according to this new study, the blood pressure reduction achieved by cutting down on sodium is “slim” and “debatable.” And it’s thought that the carbs and added sugars found in processed foods contribute more to heart disease than the salt.

Medical News Today: 

Ingesting one 24-ounce soft drink has been shown to cause an average maximum increase in blood pressure of 15/9 mm Hg and heart rate of 9 bpm. Those who consume 25% or more calories from added sugar have an almost threefold increased risk of death due to cardiovascular disease, according to the research.

The biggest offender is high fructose corn syrup. Most natural sugars have a balance of fructose and glucose and are considered beneficial in fruits and veggies, but HFCS is not balanced, and the current thinking is that this imbalance can lead to acidic blood that damages the lining of the veins.

Although this study may take some heat off of salt. Another study published in BMJ Open, put the heat back on. Researchers found a link between salt and headaches.  Test subjects who ate 8 g of sodium suffered one-third  more headaches than those who only consumed 4 g. Headaches occurred in the participants regardless of how healthy their diets were otherwise. The average American consumes 3,400 mg of sodium. The daily recommended amount is 1500 mg.

Coughing, Sore Throat After Exercise? Vitamin C May Be the Answer

Vitamin C SupplementsI’ve been exercising five days a week over at Member-owned Snake River CrossFit. I am not very athletic and am kind of terrible at any exercise that involves technical skill or spatial coordination, (so nearly all of them), but at least I have lost a lot of body fat flailing about. My new motto is “look terrible to look good.” It used to be that whenever I would run, I’d start hacking and coughing about 200 m in and then I’d start wheezing once I was too weak to cough. Turns out, that I wasn’t just in terrible shape. There are actual medical conditions that cause this sort of thing: exercise-induced bronchoconstriction and/or exercise-induced asthma.  (EIA is a form of EIB.)  I would like to add that I have not been to a doctor to get diagnosed because I didn’t know EIB was a real thing until I read a recent study on it. But it all makes sense now.

I’ve been able to run rather comfortably as of late. I attributed this to my improved fitness levels, but I’ve also been taking Peak Endurance and CalciAIM prior to every workout.  One serving of both has over 120% of my vitamin C needs.

Today, I read a study out of Finland that has found that vitamin C may help relieve respiratory symptoms associated caused by EIB by 50% in some cases. So as much as I’d like to attribute my ability to run without hacking to my improved fitness levels, I saw the greatest improvement in running comfort after adding these two products to my pre- and post- workout cycle. It seems hard to write this off as coincidence.

This is anecdotal product testimony and not medical advice by any means.