Prepare or Repair!

A comment from AIM-sponsored athlete and oldest competing IronMan Lew Hollander:

A few thoughts on The AIM Companies’ products. I really love all of them. They are well thought out, and well presented.

For health and long life my motto is: PREPARE or REPAIR. Now that sounds simple enough, but most people do not prepare for old age. What does the health world tell you? To diet and exercise. For one’s diet it is fruits, nuts and vegetables. Now AIM has it all in an excellent grouping of products: BarleyLife, CoCoa LeafGreens and ProPeas.

CalciAIM is well designed, especially for athletes. You want 3 to 1 calcium to magnesium (386 to 104) so you are about right. NOW where you really have something is Red Rush nitric oxide boost. It is my favorite AIM product because it has beet nitrate that the body converts to NO (nitric oxide), one of the most important molecules in the functioning human body. It was molecule of the year. It assists in the Krebs cycle, which is a series of chemical reactions used by all aerobic organisms to release stored energy. This will improve brain function, sex life, improve longevity and energy levels.

My personal routine is to mix all the above every morning with orange juice and pomegranate, ½ and ½ in a big glass. Now I am pretty well covered for the day, so I can eat whatever I want and not worry about getting my veggies.

What you do between ages 30-40, will determine what you will be able to do at 80-90 and beyond, I hope. Prepare or repair.

— Lew Hollander

Red Rush for a Positive NO!

Out of breath?

Out of shape?

You need a nitric oxide boost in a bottle.

Red Rush is available in a 12-pack—that’s a dozen single shots of potent pick-me-up performance. The juice of five—count ’em—beets in each 74 ml shot of Red Rush provides 500 mg of vegetable nitrate.

Your body changes nitrate into nitric oxide or NO for short. But that’s a positive NO. Look at what happens to your body when you say YES to NO:

NO  Elevates your physical performance

NO  Boosts your circulation

NO  Maximizes your oxygen utilization

NO  Relaxes your smooth muscle

NO  Enhances your muscle performance

Feel the Red Rush difference in your own physical endurance.

You’ll be energetically pleased!

Red Rush Athlete: Sam Durrant, A Double, Triple-Threat


Hailing from Tauranga, New Zealand, Samb Durrant is a double, triple-threat. He’s a triathlete (running, cycling and swimming) and a multi-sporter—a rugged sport similar to triathlon, a combination of running, cycling and kayaking. In high school, Sam was a lifeguard and strong swimmer and biked a lot with his dad, so he decided to give triathlon a try. It was difficult, but he kept at it and is still at it.

His training involves lots of mountain bike sessions at Woodland Mountain Biking Park. He also prepares for runs by simulating the type of race—trail, road, etc.—he’s competing in.

Last year, Sam won the 2016 ITU Cross Triathlon World Championships. The event
was a combination of a 1.5k swim, a 30k mountain bike race and a 10k offroad run. Strong in all three events but an especially adept swimmer, Sam found
himself trailing a single German competitor by the time he hopped onto his bike. About a third of the way through the cycling course, Sam pushed into first place and held that lead all the way until the end. He won by 25 seconds.

“My strategy was simple,” Sam said. “Use my swim strength to my advantage and get as close to the front as I could before going into the mountain bike. The course was technical, so it was hard for people to pass each other. I just tried to stay on my bike and make it through in one piece then hold on for the run! It all went to plan and paid off!” “I used Red Rush for the race and training. It really helped my recovery from hard sessions and allowed me to get the most out of my practice.”

Sam will train and improve and expects to race at the pro level in the next couple of seasons and will defend his world title this year in Canada.

Arterial Stiffness: Your Greatest Indicator of Cognitive Decline

Beet Juice.png
Blood pressure, blood pressure, blood pressure. Commercials, those doctor TV shows, those TV doctor shows, friends, family, real-life doctors, labels on health foods, they are all obsessed with blood pressure. That’s not to say that blood pressure isn’t important (it very much is), but our constant singular focus on blood pressure might cause us to overlook an equally important underlying factor: arterial stiffness.

Arterial stiffness is caused by the aging process and arteriosclerosis. It is dangerous because it forces your heart to beat harder in order to pass blood through stiff, unresponsive veins. As arteries become more rigid, demands on the heart increase, eventually damaging it.

That’s not the only bad that can come from inflexible arteries. A study published in Hypertension found that arterial stiffness was a better indicator of future cognitive decline in healthy people than high blood pressure was. Hypertension has been previously linked to mild cognitive decline and dementia, but by assessing the veins of nearly 600 healthy adults, the researchers were better able to predict which ones were at the greatest risk of developing cognitive decline. Unsurprisingly, those who suffered from both arterial stiffness and high blood pressure were at the greatest risk but that the danger might be more from their adamant arteries.

From the Press Release

“Our study suggests that cognition in hypertensive individuals is more likely related to the underlying functional changes in the arterial structure, rather than simply to the blood pressure level”, adds Hajjar.
What Can Be Done About Arterial Stiffness?

It can be summed up in the two words that nobody likes to hear: Diet and exercise.

Add Red Rush Beet Juice To A Healthy Diet

The cool thing about beet juice is that it slides right into a DASH (Dietary Approach to Stop Hypertension). Additionally, a study published in Clinical Nutrition Research found that high doses of dietary nitrate (the active ingredient in Red Rush) reduced post-meal arterial stiffness by almost 7 percent and systolic blood pressure by 5.9 mmHg. It improved the baseline indexes of both as well.

And Red Rush Can Help You Exercise!

Exercise has been shown in several studies to improve the health of your veins. There is even evidence that exercise can restore proper vein functioning in formerly sedentary people and/or older adults. Dietary nitrate makes exercise about 10% easier. (Wider, flexible veins boost performance by almost all accounts). This means that Red Rush will not only assist you diet-wise, it can also be employed to give you a kick-start in the exercise department as well.

Improved Blood Flow May Aid Weight Loss

A 2015 study published in Diabetes has shown that dietary nitrate might contribute to weight loss by helping turn sluggish, old white fat into frenetic, energy-burning beige fat. For those of you unfamiliar with the science behind this rainbow-like spectrum of possible fats, most of the current research indicates that weight loss can be stimulated by changing white fat into beige fat. Basically the theory is (explained super non-scientifically) that brown fat which generates heat is easier to burn off when compared to white fat. So when you burn off that brown fat, your body moves white fat to take its place and, therefore, weight loss.

OK. So now you’re in the know. That means it is time to bring up the newest study that I know of published in the Journal of Applied Physiology. Researchers tested to see if improving blood flow to brown fat would increase its activity, so they injected mice with a drug. The drug did not activate the beige fat, but researchers saw an uptick in glucose and calorie consumption by the brown fat and attributed it to the increased blood flow. Researchers plan to look at whether or not providing more blood flow to brown fat can help people with obesity.

Red Rush beet juice contains 500 mg of dietary nitrate in every shot, and dietary nitrate improves blood flow. Improved blood flow makes it easier to exercise. Exercising regularly is one of the key factors of weight loss. So drink Red Rush, improve your blood flow, exercise, lose weight and be happy.

Singing the Praises of Red Rush


We recently received a letter from Preferred Member Ginny Dietrich.  She wanted to share her Red Rush testimony in the form of a song! Enjoy:

“The Red Rush Rap”

by Ginny Dietrich

  • Red Rush! Red Rush!
  • Say, what’s all the fuss?
  • I noticed the commotion
  • But never had a notion
  • Of trying this new drink
  • Didn’t think it was for me
  • Because I am not athlete
  • (Though often on my feet)
  • Because of all my walking
  • My calves would end up tight
  • They’d hinder me from sleeping
  • With their tightness in the night
  • I’m not from Lake Placid
  • But I’ve got that lactic acid
  • A buildup in my calves
  • And believe me, I don’t laugh
  • They ache by end of day
  • When I lay me down to sleep
  • Who would have thought the answer
  • Lies in the humble beet
  • So finally I conceded
  • That what I really needed
  • Was some dietary nitrate
  • ‘Cuz often I am up late!
  • A shot of Red Rush does the job
  • And soon the tightness leaves
  • I fall asleep easily
  • And fall into sweet dreams
  • Oh, Red Rush, Red Rush!
  • Now it is a must!
  • I’ll never be without you,
  • ‘Cuz nothing beets Red Rush!


Why Brian Pace, Author, Coach, Sports Nutritionist, Table Tennis Star, Competitive Cyclist Uses Beet Juice as a Pre-Workout


Brian Pace is a Renaissance Man. He’s won over 18 National Titles in table tennis, is the highest ranked African American in the history of US Table Tennis, coached players to national titles and is a competitive cyclist and cycling coach. He’s also the author of ten books on the subjects of juicing, cycling and table tennis.

RR: How did you get your start in table tennis? 

Brian Pace: The “Nike” of table tennis was in my home town. Some people came to our school and put on exhibition and told us that if we wanted to learn more to come down to the table tennis center. I was mesmerized by the yellow balls and all the stuff they were doing. That basically put me on an important pipeline.

I quickly became one of the top players, and the Olympic Training Center called me and wanted me to leave North Carolina to train in Colorado Springs.

My mother was against it at first. She didn’t understand. The people from the Olympic Training Center told her that ‘I was first in my age category and had only been playing for a couple of years. Everyone else in the program had been playing for nine years. I was one of the most improved players in history.’

She still said no. I did everything in my power to change her mind.  They flew her out and showed her the facility. The Olympic Training Center was a place where the best athletes in the country–Carl Lewis, Oscar De La Hoya, Shaq–all came to train. That’s when my mom realized that this was really an impressive opportunity for me.

It was a little bit of a ground-shaker. I kind of lost my footing. I wasn’t ready. Imagine if you’re playing basketball and suddenly everyone wants you on their team. And then when they get you on the team, they ask if  you can dunk and you’re like ‘I never said I could dunk.’ I didn’t really know what getting involved in that program meant.

We’d have to get up at six in the morning to train before going to school until 2:45 and then train until 5:30 at night. I had never trained at high altitudes before. I’d run twenty-five feet and get exhausted. The Olympic program had a sharp trajectory, but that’s one of the reasons why I chose to do it.

RR: What is the world of professional international table tennis like? 

BP: Table tennis is pretty hot from an international standpoint. I’m more well-known in other countries. If I go there for a tournament, they say that’s the American dude, that’s the black dude. I lived in Europe for three years. I had a pretty good lifestyle.

You get a lot of free stuff from the sponsors there. The sponsors will set you up with a car and an apartment and food at the grocery store. You may only make like 40 k a year, but you get 30 k in perks. You travel seventy miles to play a team, and then the next week they travel to play you. You just do that the whole season.

There were 250,000 people in the city in Romania where I lived. I was the only black person there. From their standpoint, they see a black dude and they assume that you know all the black dudes in America or just all the Americans. People would ask ‘how’s P. Diddy? How’s Snoop Dogg?’ or ‘How’s Elton John?’ I was like, dude, he’s not even American. They could tell I was American because of the way I dressed. I didn’t know Americans dressed a certain way. People would come up to me and say ‘those are American shoes.’

It was a remarkable experience on every level, but eventually I just wanted to go home and watch SportsCenter. You get homesick.  Back in ’99 the Internet was not yet something you could watch all your shows on. I missed my local radio station. You lose footing with what’s hot. Jordan came out of retirement at that time. I didn’t hear much about it. There was a headline about a bombing in the Middle East, something about an albino alligator and like a five-second story on Jordan playing for the Washington Wizards. I would have liked to have heard more about it at that time.

Brian Pace Table Tennis Cycling

RR: There was a clause in your contract that disallowed you from cycling while playing professional table tennis. Did you miss cycling? 

BP: At 16, I was introduced to professional cycling at the Olympic Training Center, and I’ve been using cycling as my cross-training ever since. Cycling is huge in Europe. They said I couldn’t cycle, and I was like how do I cross train? I’m a double athlete.

One of their top table tennis players had been paralyzed in a moped accident and there was a sweep across Europe: No motorcycles, no mopeds, no skateboards. I had to use a stationary bike.

Literally, if you cycled, your contract was null and void. I could change my contract because I didn’t like the phone the sponsors provided. I could change my contract to switch apartments, but they wouldn’t budge on cycling.

RR: Are you more into cycling or table tennis now? 

BP: I’ve been torn between the two as of late. Table tennis is the cute girlfriend with the really bad attitude. You don’t know how she’s going to be from day to day. Cycling is the mistress who cooks for you and doesn’t rock the boat.

The big thing is traveling. From Virginia down, I’m the best player in the country. To get beat, I have to leave my region. It’s not a bragging thing. I’ve beaten everyone since 1997. I’ve lost five times since I’ve moved to Florida. You can check my history. Most people lose three times a month. If I’m going to play competitively, I’m going to need a bigger pond. In Romania, I got beat a lot, even though playing there was the right thing for me to do.

A lot of my friends who play table tennis aren’t professional athletes, and they just don’t have the time to train or can’t get out of work often enough to do serious table tennis. Cycling is how I keep my competitive fires burning.  There are fifteen or so people who I train with who are just as good as me.

RR: You do mountain biking and road biking. Is there a difference in how you train? 

BP: You have to train longer for road cycling. We don’t have mountains in Florida, but we have really jagged trails. In Florida, the trails go up 45 feet at 40 degrees. It’s almost more like climbing. You get really beat up from mountain biking. After an hour and twenty minutes, your hands and your butt are numb. Mountain biking is physically harder because you have to jump and maneuver. Your abs and core get sore.

Road cycling is legs, just legs. In mountain biking, you may be able to position yourself to cushion a sore spot from the bumps, but there is no hiding your legs in road cycling.

RR: How did you get into cyclist training? 

BP: I was training table tennis players when one of them asked if I was a really a cyclist. I didn’t like the word cyclist. It was just cross-training.  There was a local fitness center. They asked me to get certified and come teach on Sunday. It was a great two-hour workout, and I started teaching and it just sort of snowballed.

RR: You’ve written extensively about juicing. What’s your juicing philosophy? 

Brian Pace Juice Book

BP: You can juice for speed, endurance and power. The reason I got into writing these books was because no one had written anything about juicing for athletes. Way back before it was popular, I was juicing when you had to get fresh produce from the farmer’s markets because the supermarket stuff had pesticides. Juicing was kind of my introduction to a healthy lifestyle.

Everything was taken care of at the Olympic Training Center. They made sure I was eating healthy, like getting enough iron for the high altitude. I went to college and had to get a job at a burger place because there was no funding for table tennis. I had to throw away everything I learned about nutrition until I got a private coaching job.

When I got a real job, my kitchen transformed. I stopped going to juice bars and spending 16 dollars a day on juice. Back then I got a juicer called a Norwalk. Norman Walker was the founder of juicing. He was supposed to die and he juiced some carrots and watermelon and got himself back to health. Being able to juice allows you to keep your health at a better level. I was a crash test dummy for juicing in those days, and I’d go down to the library to learn about celery or carrots or whatever and then try it out.

RR: What are your views on beet juice? 

BP: Beet juice is another cute girl with a bad attitude.  If you’re drinking 16 oz of beet juice a day, you will not have anything in your intestines. It cleans you out. Your body cannot easily hold 16 oz of beet juice every single day.

I drank 16 oz of beet juice for sixteen days and did laps around the park on a bike. I knocked over a minute off of my time. People using drugs cannot get that result. Steroids may make you stronger, but nothing else decreases the oxygen cost of exercise.

I wrote a book on how to juice beets. Now, I just tell people to drink Red Rush because it gives you a more concentrated benefit. You no longer have to go to the store, find, clean and juice beets and then wash up after. I just hit the shot and I’m done. Red Rush made it cheaper and easier and took away the guess work. Also, I’ve never had gastrointestinal problems with Red Rush.

If someone gets a new set of wheels or a new heart rate monitor, everybody wants the latest gadget. It’s harder to get them to change their food rituals.The last two times I’ve went out, my friends could tell something was different. I’m famous for cramping up in the home stretch. I don’t cramp up anymore. I’m not selling my peers on Red Rush. I don’t have to. They just have to look at my performance.