It’s a Bird. It’s a Plane. It’s Superoxide Dismutase!


Superoxide dismutase (SOD) is as powerful as a locomotive. You’ll find it in every living cell in your body. It’s an enzyme that functions as a primary antioxidant, so it helps break down potentially damaging oxygen molecules that can lead to chronic low-grade inflammation which plays a role in atherosclerosis, arthritis and many other illnesses. This is why scores of researchers think that if you reduce chronic low-grade inflammation caused by free radical damage, you’ll also lower your risk of becoming certain kinds of sick. And there’s a lot of hard evidence to back this up.

One proactive way to reduce inflammation is by choosing to eat a healthy diet. Plants brim with antioxidants, vitamins, nutrients and enzymes, including SOD. Superoxide dismutase is found in foods like barley grass and melons. In fact, a lot of skincare products like to use melon in their formulations because melons are so high in superoxide dismutase. (It is widely believed that oxidation leads to wrinkles). However, it should be noted that it may be difficult to absorb superoxide dismutase through dietary sources, although not at all impossible. Foods that contain SOD, like vegetables, also support your body’s ability to produce the enzyme as well as other valuable antioxidants. So it’s a win-win, either way.

Superoxide Dismutase and Other Major Antioxidants

Superoxide dismutase and catalase are the body’s go-to antioxidants. They are far and away the body’s most prolific free-radical fighters. Vitamins C, A, E and glutathione also do their fair share of the work. However, antioxidants are truly best as a team. The presence of one antioxidant, often stimulates the production of others. Vitamin C and SOD can both facilitate the creation of glutathione. With this in mind, most experts believe it is better to get your antioxidants from foods rather than supplements because they are, on a whole, healthier and more effective that way.

Research on Dietary Superoxide Dismutase

Research on dietary superoxide dismutase is somewhat rare, but a 2006 mouse study (Investigative Ophthalmology & Visual Science May 2006, Vol.47) found that dietary SOD protected little mice retinas from oxidative stress. And in 2014 (Nutrients, June 2014), another dietary study found that SOD supplementation reduced stress and fatigue in healthy people. Because superoxide dismutase fights free radical damage, it may have applications for any number of inflammation-related problems: cardiovascular disease, rheumatism, depression, etc.

Try BarleyLife

BarleyLife is a juice powder concentrate, not a leaf powder like our competitors sell. That means we use a proprietary process that helps preserve enzymes like superoxide dismutase, so that you can enjoy the convenience of a juice without missing out on the nutrition of a whole food. BarleyLife maintains its full retinue of vegetable antioxidants, including SOD, vitamin A, vitamin C and more. It’s truly a wholefood breakthrough.

Heart Help


As the hardest working organ in the body, the heart deserves all the help it can get. Yet so many people go through life doing things that give their hearts a hard time: poor diet, lack of exercise, stressful thoughts, just to name a few of the hard-hearted things they may do.

On top of bad habits, the aging process brings about a reduction in the body’s production of adequate levels of nutrients, so supplementation becomes a vital part of a healthy lifestyle especially when it comes to helping the heart beat.

CellSparc 360
Let’s face it; hearts require an awful lot of energy to do their lifelong job of keeping people alive. One vital, heart-boosting nutrient is the antioxidant and energy sparker, Coenzyme Q10 (CoQ10). To keep beating, the heart depends on sufficient amounts of CoQ10, sparking energy production at the cellular level. A reduction in CoQ10 production is bound to negatively affect heart function in the long run.

Supplementing daily with CellSparc 360 lends a vital helping hand to the heart, providing CoQ10 along with DHA and EPA and vitamin E.

Omega-3 and -6 essential fatty acids cannot be synthesized by the body, so eating omega-rich foods and boosting intake with a supplement are essential. In fact, as components of every cell in the body, good health depends on a daily supply of these good fats.

Helping both the heart and blood vessels, omega-3 essential fatty acids reduce arrhythmias (irregular heartbeats), lower blood pressure levels, decrease triglyceride levels, slow the buildup of plaque in the arteries and reduce blood vessel inflammation.

AIMega delivers the omega-3 and -6 essential fatty acids that the body requires daily.

Bear Paw Garlic
In countries where garlic is consumed in large amounts, there are fewer incidences of cardiovascular disease. Over the years, research has indicated garlic provides a variety of benefits that include helping to maintain cardiovascular health and healthy blood pressure and cholesterol levels.

Providing these heart helping benefits, Bear Paw Garlic offers a unique form of garlic: the leaves of wild garlic that grows on the forested mountains of central Europe.

No Bones About It! A Healthy Diet Strengthens Your Skeleton

BL Balance.png

The National Osteoporosis Foundation recommends women over the age of fifty add more calcium and vitamin D to their diets. That’s because as we age, we lose bone density, and this is especially true for women. Both of the aforementioned nutrients are well-known guardians of skeletal health. However, recent research indicates that there could be a new way to maintain your skeleton during your golden years, by fighting inflammation.

Research published in the Journal of Bone and Mineral Research indicates that dietary-related inflammation may play a role in overall skeletal health.  Scientists looked at the six-year dietary patterns of over 160,000 women recorded in the Women’s Health Initiative and found that women with “anti-inflammatory” diets had greater bone densities than women with “high-inflammation” diets.   An anti-inflammatory diet is one high in fruits, veggies, whole grains and beneficial fats.  A high-inflammation diet is composed of red meats, processed foods, sugar and alcohol.

What’s even more surprising is that the women on the anti-inflammatory diet who had lower bone densities to begin with, had better scores when compared six years later to the women consuming inflammation-causing substances. Additionally, those with lower levels of inflammation had fewer hip fractures.

The AIM Companies offers a wide variety of inflammation-fighting wholefood supplements. BarleyLife, our flagship product, is a well-known anti-inflammation champion.  In fact, any of our wholefood supplements can help defend your skeleton from the dangers of rampant, unchecked inflammation.

It should also be mentioned that CalciAIM, our Vitamin D, calcium and more! supplement, has the lowest PRAL* score of any of our products. It’s the perfect thing for protecting your bones.

PRAL Score.png*A PRAL Score is a way of measuring the acidic or alkaline effect that a food has on the body. Acidity increases inflammation and alkalinity reduces it. The lower the score, the more alkaline it is.

The Immune System and the Cancer Connection


In 1971, the National Cancer Act waged a war on cancer. Massive research followed although cancer continues to be the second leading cause of death to this day.

Three main treatments are given to people with cancer: surgery, radiation therapy and chemotherapy. Other forms of treatment like hormonal therapy, biological therapy and stem cell transplant are also used, depending on the type of cancer. And there is a barrage of drugs prescribed for all forms of treatment.

Medical science has also explored the idea of using the body’s immune system to battle cancer: immunotherapy. The year 2013 saw the introduction of checkpoint inhibitors, drugs that trigger the immune system to identify and destroy cancer cells.

Sometimes the immune system is not able to recognize cancerous cells. The presence of specific proteins can make it seem cancer cells are normal to the immune system’s T-cells. It’s like being surrounded by friends, a few of which turn out to be mortal enemies. And they can multiply if left undetected.

Checkpoint inhibitor drugs block the ability of cancer cells to deceive the immune system, allowing T-cells to identify and kill them. But supporting the immune  system with these drugs can cause side effects, including a variety of inflammatory conditions.

There is also a long-standing belief that a natural, whole-body approach to battling diseases such as cancer can reactivate the body’s ability to heal itself with a strengthened immune system and without harmful side effects. More and more doctors are saying as much in magazine articles, books, videos, TED talks, etc. , including Dr. Lissa Rankin (New York Times bestselling author of Mind Over Medicine) and Dr. Dean Ornish (New York Times bestselling author of The Spectrum).

It is believed that the key requirements of the body to heal itself are:

  • A low-fat, whole-food, plant-based diet
  • Moderate exercise
  • Stress management
  • Social contact

The AIM Healthy Cell Concept has always recommended these requirements, and The AIM Companies has been providing supplemental, whole-food nutrition that supports a strong immune system since 1982.

The following products are just a handful in the AIM lineup: BarleyLife, AIMega and Herbal Fiberblend deliver essential plant-based nutrients that maintain good health. Peak Endurance and Red Rush suppor t exercise programs. Composure contributes to stress management. And being part of the AIM family offers connections to likeminded individuals.

The fact is that a strong immune system is vital for maintaining good health. And it is a widely held view that by giving the body what it requires to strengthen its defense, it can heal and take care of itself for a lifetime.

Interview with Lew Hollander: World’s Oldest IronMan Triathlete

Lew Hollander holds the world record for being the oldest person to complete an IronMan Triathlon as well as the record for being the oldest person to complete the IronMan Triathlon Championship in Kona, Hawaii.

Red Rush: You’ve run about 2,000 races, correct?

Lew Hollander: That’s an estimation, counting all the little races and the endurance riding.

RR: Which triathlon is your favorite?

LH: Roth, Germany. That’s a great race. It’s probably everyone’s favorite. It’s very well run. You ride through all these little Bavarian towns on your bicycle. Some have cobblestone streets. That’s not so great on a bike, but there are tables set up along the route and on all the tables are beers. People sit at those tables and drink beer. It’s a comfortable race, a lot more comfortable than dangerous.

There’s no crowd control. That’s the way it is there. I rode through one of these towns and somebody said “That’s Lew Hollander, seventy-year-old triathlete”–I was seventy then–and everyone cheered and they  pushed me and my bike up a hill which is sort of scary even though they were trying to help.

RR: Are there any that you don’t like to do?

LH: They are all a little dangerous, especially the swim. But any one that I finish is a good one.

RR: What’s the wildest thing that’s ever happened in a race. By wild, I mean interesting or weird.

LH: I don’t know about wild, but I have two ghost stories.

1) I’m riding my bike one year. They made a big point of making sure that the riders had handlebar inserts. Somebody in one of the races had been thrown over his handlebars and was killed. So they changed the rule that if you didn’t have a handlebar plug, you were disqualified.

I’m coming back. It’s ninety degrees out and miserable. I notice that I don’t have a plug in my handlebar. There will be some marshal or somebody waiting for me when I get to the bike exchange to make sure I’m wearing my helmet and that I have a plug, some bureaucrat. I thought about stuffing  wrappers into the hole or taping over it, so he wouldn’t notice.

I start getting closer to town, and I’m getting into panic mode. I thought about buying one at the bike shop. It’s just off the course. I could steal one or do whatever. My imagination is running away. It’s just a plug in the bike. I’m trying to weigh my options. I look down at the ground, and there was a plug.  It looked brand new. There are two sizes of plug and it just happens to be the right size for my bike.

There was nobody around. Never in my life had I ever seen a plug lying in the road. Nobody I know has. I’ve never lost one either. It was like a miracle. When I got in, I had a plug.

2)This other one is a little scarier. I was running one year, about seven miles, not too far into the race. I met a very sweet girl, about 23 or so, an aid worker. Aid workers are the race course volunteers who bring you water or aid.

She says, “I’ll run the rest of the way with you. It’s only eighteen miles.” She turned out to be very sweet. She ran all the way in. You’re not supposed to have outside assistance in the races, but she was an aid worker and part of the race, so it was all right.  We talked all the way around. She told me her story. She was from Calgary; her husband had died three weeks earlier. I was enthralled by this young lady. I wanted to connect her to my son. I thought they would hit it off. We ran to the finish line up to a little barrier. She turned off the to the right.

I said, “No, no. Finish.” I wanted a picture of her to show my son and get those two in communication. I grabbed her hand. “Come get your picture taken.” We ran through the arch and toward the big lights of the cameras. I introduced this woman to my wife. Got her address and name.

Later, I went to get the picture and looked at. I dropped the picture. There was nobody else in it. I’m a scientist. I got my microscope out and looked to see if she was behind me or something. I couldn’t find any trace. I did write her. Tried to find her. Nobody ever answered. Life is filled with mysteries. I like that a lot.

 RR: How important is nutrition for training and longevity? 

LH: You are what you eat. Nutrition in the broad sense, you survive.  I don’t eat anything I can’t identify the part to. No hot dogs or hamburgers. I guess, I eat candy bars. Who knows what are in those? But I like to see a bone or a wing or some feather. Nothing ground up. I try and eat healthy.

I like to say without chocolate, life is darkness and chaos.  I also left bacon off my list of things that I can’t eat, so I could eat it.

RR: Do you feel there is a psychological component to the aging process?  A sense of people saying I can’t do such and such because I’m x years old. 

LH: Oh, absolutely.  There is nothing unique about Lew Hollander. There are people who bike faster, think better, run faster, do everything better than me. I’m pretty persistent. I fall down just like everyone but I keep going. I think people find excuses for a more leisurely lifestyle. “I’m too tired. I’m too cold.”

If I know I have an entry in a race, I like to think backwards. I’m crossing a finish line. I have to do it in seventeen hours. What do I have to do to be at that spot? I need good running shoes. If they don’t fit well, I’d be in pain by mile seventeen. How about my eating? How about my weight? I can’t eat that it’ll cause me to gain weight. I won’t be able to finish.

You can preserve your quality of life. The older you get, the longer you have to push at it. I know a lot of people who are still alive at my age, but they are being wheeled around with an oxygen bottle, waiting for the coroner to come. One of the big differences is the quality of life. You had better start training at forty.

I was checking out of the Sheridan in Clearwater years back and a lady goes, “Hey, look at this guy. He’s eighty and he did the Iron Man.” A guy looks at me and says “What do you take?” I said, “Nothing. You want to spend a day with me and see what I do? This was a conscious decision.”  He didn’t want to come with me.

You get your first forty years free. You can overcome and repair a lot of damage then. You get to forty and then you have to pay. Life, your length of life, is like a bank account. You can put money in, or you can take it out. You can be in debt and die early and you’ll be miserable.

Eat right and exercise and have a full life. That’s money in the bank.

RR: Can you talk about your motto of “Go Anaerobic Every Day?” 

LH: I talked to a guy in a Triathlon club in Mississippi. He said “You go anaerobic everyday. We run that way because you told us. We run up hill that we named Hollander Hill.”

How do you know when you’re going anaerobic? When you can’t breathe. It’s not rocket science. You run as hard as you can. The next time run a little farther until you clear your anaerobic threshold.

I’m a physicist. What I think, I’m really out on a limb here. This is only an observation. I think when you’re in that state,  I think a whole lot of things happen to your endocrine system, your pituitary, your thyroid. All these things are linked together. You were designed to die at thirty-five like the cavemen. All those glands and hormones just start to give out. When you go anaerobic, your body goes “this guy is serious” and it keeps producing that stuff.  Most people won’t make that choice.

RR: Congratulations on your win in Florida. 

LH: I opened a new age group at the next Hawaiian Iron Man. 85-90. I tell people that two things helped me. Idaho potatoes and Red Rush beet juice. I drink Red Rush all the time. I love it. I drank three during my race in Florida.

I  have always recognized the necessities of nitric oxide. Most people are not aware of the value of nitric oxide. It’s necessary to the ATP cycle. You can use it to lose weight and it helps your sex drive.

I think you have a good product. Why not take it? Why not increase your nitric oxide? If you want a better life, take nitric oxide.

I also take Red Rush for ping pong. I think it elevates your reaction time and your ability.

RR: Do you have races between now and Kona in 2015? 

I have like twenty races between then. I just did the Hot Chocolate Run in Seattle. I do something every weekend: a run, a bike race or a swim race.

I put my max effort into everything. That’s my philosophy: persistence. I heard a talk once at a high school graduation. “Everybody falls down.  Everybody, every day. The great ones get right back up.” Just suck it up and keep going.


BarleyLife Now with More Chlorophyll


For over three decades, The AIM Companies has sold the finest green juice on the planet–BarleyLife.  Made from the raw, leaves of the young barley plant,  BarleyLife has helped countless people take control of their health through nutrition.

BarleyLife is jam-packed with nutritional gems like beta-carotene, folate, superoxide dismutase, vitamin K, lutonarin and saponarin. But one of the most notable and popular aspects of BarleyLife is its chlorophyll, straight from the leaves of pristine barley grass.

Chlorophyll is a powerful antioxidant that helps put the kibosh on unhealthy chronic inflammation. It has also been shown to aid in detox, recovery and odor control. Every serving of BarleyLife contains 19 mg of fresh, delectable chlorophyll. Until now, that is.

Third-party laboratory testing has confirmed that BarleyLife now yields 22.4 mg of chlorophyll per 4-gram serving. This is due, in part, to technological advances and The AIM Companies’ continued efforts to improve on a nearly perfect product. We are more than proud to bring Members the greatest, green juice product in the world.

So if you’re interested in sampling a wholefood juice breakthrough like none other, there is no better time to order BarleyLife.

Interview with UFC Fighter and Nitro Welterweight Champ Anton Zafir


Anton Zafir became the Nitro MMA Welterweight champion in 2014 after defeating Corey Nelson by unanimous decision.  A year later, Zafir who had been sidelined due to injuries successfully defended his title for the first time by defeating Ryan Heketa in under five minutes. We recently spoke to Zafir about his recent win, his fighting style, his nickname and, of course, beet juice.

Red Rush: You’re known for your fighting style that pushes the pace and forces opponents outside their comfort zones. Do you study your opponents before a fight or can you just pick up on your opponents’ fighting styles in the cage?

Anton Zafir: I personally don’t study my opponent as I feel like it throws me off my game; my coaches watch my opponents’ previous fights and they pick up key aspects that I can add to my game that will benefit my style when approaching the fight. I like to continue to develop and improve my game so I am constantly changing.

RR: How do you adapt to change-ups mid fight? 

AZ: It’s great going into a fight with a game plan, but things do change in the middle of a fight, so I trust in my training and my instinct to be able to mold to any situation and find the answer to what my opponent throws at me. I also believe in my coaches and corner, so I listen to them while I am fighting and do what I am being told.

RR: What sort of training methods do you use to keep up your high level of intensity during a bout?

AZ: I do a lot of circuit training, plyometric training, resistance training, on top of that I just do a lot of situational work for the different styles that I train in. It’s not so much the type of training but the intensity at which I do it. I just force myself to keep going, I have a great team around me that helps to push and motivate me so I can break myself in each session.

In his recent title fight, Zafir knocked Heketa down almost immediately,  getting him into an extended grapple and never giving up the dominant position. 

RR: When you’re in a long grapple like that, how do you know when to strike your opponent and when to try and maneuver him?  Do you strike him to make him easier to maneuver? Can you explain some of the strategies behind grappling?

AZ: The biggest thing we have been working on is staying relaxed in a grapple. It is very easy to become fatigued when in the scramble or wrestle. Knowing when to strike an opponent is something that we have worked on for a quite a while and something that I still have a long way to go. You can use strikes to maneuver him by punching him in a way that gets him to move where you want him to. The other way is you can strike to set up holes; striking to the head sets up the body. Striking to the body sets up the head and so forth. Being able to move in the correct manner as your opponent is trying to escape is also important as it can reduce the amount of energy used to control them.

RR: You’ve been nicknamed “The Professor.”  Do you feel like this nickname is apt? Or did it just stick?

AZ:  I was nicknamed “The Professor” by the emcee at my first fight after he found out what I did. I am currently a high school teacher teaching Phys. Ed and Science, and I feel like it’s a nickname that has stuck, and it’s not something that I want to change as it becomes a little part of your fighting identity.

RR: Do you know when your next fight is going to be and who it’s going to be against?

AZ: I have a Muay Thai fight in 2.5 weeks for something a little different but am currently looking for an MMA fight overseas at the moment so just staying ready and prepped for any fights that may come up. Otherwise, I would be looking to fight in Australia over the next couple months nothing solid just yet.

RR: How does Red Rush help your game?

AZ: Red Rush helps by giving me that extra bit of energy so I don’t fatigue as quickly, I feel like I have that extra bit in the tank to push myself harder in training. I also feel like it’s helping to get rid of the lactic acid which helps as I am not as sore the next day and able to keep working at a high rate.

Anton Zafir is currently fighting in the UFC.