Lew Hollander once said in an interview with Bleacher Report that “a lot of my contemporaries, a lot of people my age, are either barely getting around or dead.” But Lew doesn’t have any trouble getting around, and he’s certainly not dead. In fact, Lew Hollander, at the age of eighty-four, completed the IronMan 70.3 Boise on June 7, 2014, a half-IronMan competition held every year in Boise, Idaho. This half-IronMan triathlon is composed of a 1.2-mile swim, a fifty-six mile bike race and a 13.1-mile run.
Those numbers are doubled for regular IronMan triathlons, which Lew has been competing in since the tender young age of fifty-five. Lew is the oldest athlete ever to finish the Hawaii IronMan or any other full-length triathlon, and he
is listed in the Guinness Book of World Records. This year he is again entered in the Hawaii IronMan, when he finishes, at age eighty-four, he will break his own record.
When people ask Lew if there’s a pill or a drug that he’s taking that extends his life and allows him to finish grueling triathlon after grueling triathlon, he says that there isn’t. He cites intense exercise as the key to his long life. He trains day after day, pushing himself until he can’t breathe. “Use it or lose it,” he said in an interview on KBOI News. “It depends on what you did when you’re forty, how you’re going to be when you’re eighty.”
He specifically credits anaerobic exercise for his longevity and strength. “You can get your whole system to work. You can get the blood to go to your brain and all those kind of things. Little tiny blood vessels need to get pumped.” Do you know what else pumps up those blood vessels? Beet juice.
That’s probably why Lew Hollander drinks Red Rush. We introduced him to the product in Bend, Oregon, at the Pole Pedal Paddle event, and he loved everything about it. He even wore a Red Rush shirt when they interviewed him on local news. Lew is a physicist and an athlete, a man of science and body who knows and understands how vegetable nitrates are converted via natural functions into performance-enhancing nitric oxide. He likely also understands that beet juice helps those blood vessels get “pumped” or widened, allowing more oxygen to travel to the muscles, reducing lactic acid buildup and fatigue while improving stamina and ability. By drinking Red Rush, he can potentially break through performance plateaus and increase the quality of his daily anaerobic exercises and by his own logic, possibly his lifespan.
Good luck to Lew in Hawaii this October. Lew has finished 23 Hawaii IronMan races so far. Lew said, “I figure if I didn’t have an entry into a race, I wouldn’t get out of bed in the morning.” This time when Lew heads to Hawaii, he’ll be packing Red Rush nitric oxide performance shot.